4 reasons to enjoy Facebook advertisements during the forties

4 reasons to enjoy Facebook advertisements during the forties

These are dark times for entrepreneurs and store owners.

In a context where thousands of activities have literally found themselves forced to close, a glimmer of hope and light lies in the Online advertisingIn today’s article, we will see 4 reasons why you should Investing in Facebook advertisementsDespite the special period we are experiencing.

With all the uncertainty caused by the spread of Crownavirus, the world slowly gets used to an «industrial break»: companies and stores continue to be closed and hope for a rapid and concrete resolution of the situation.

In the meantime, several questions arise in the minds of entrepreneurs:

Do I have to continue to announce my products or services?

Is it logical to create content and plunge my editorial plan?

How can I manage communication with my customers during this period?

This global crisis puts us in front of a non -reproductable choice: to continue marketing or not.

Before reaching the reasons why Facebook advertisements can be a useful resource for your business during this period, we must do some reflection: if on the one hand, this can be a particularly useful moment for advertising (we will soon see why), it is not said that the number of conversions – for example, for a electronic commerce – Continue to flourish as in the past.

It is for several reasons: from the economic difficulties of the objective to the problems which could link your product to the pandemic, an example is above all the tourism sector which undergoes a shock from the colony.

So, should we define our advertisements more about consciousness than on naked and raw conversions? And how can this activity «help me»?

Let’s see the points in detail.

Hyperconnection of potential customers

«Digital» attention is at the highest historical levels.

With the closure of many activities and with the impossibility of going out and being outside with friends and relatives (the SO-Cally Assembly), almost the entire European population is at home to reduce the spread of the virus.

And guess these people, how do they use their time? Online obviously, this results in hundreds of thousands of users on the network for an average amount of hours resolutely higher than usual.

Users who spend many hours on Facebook and Instagram, which results in American marketing specialists in a more «active» and «reactive» target compared to our creativity and our announcements.

To use a metaphor, the coronavirus has created more fish in the sea, and we, digital marketing specialists, must be aware of it and be able to exploit this situation to our advantage.

The digital increase in the online target also leads to a decrease in CPM, with greater coverage for our advertisements.

Facebook at the moment could be a blue ocean for your business, but what can you sponsor concretely to obtain advantages? Continue to read …

A moment of uncertainty for competitors

Your competitors have (probably) stopped the campaign
Usually, for those who tend to think more classically, the reaction to an unexpected event like what we live leads to the abandonment of any marketing activity, for two specific reasons:

• Save the budget
• A rooted conviction according to which such a situation cannot be generated online sales

The opportunity, however, is here before us.

In a period of «imprisonment» and in isolation as what we live, with our eyes facing down on the screens of smartphones, which boutique / electronic / business trade will remember at the end of this pandemic?

What has been silent for several months to «save the budget», or what he has managed to entertain you and share his presence with us, perhaps create initiatives that have stimulated interest and online purchase?

Are we so sure that – without doing anything – your customers will remember you after all this time?

The opportunity for your business today is to be present while everyone is sleeping, convinced to waste the budget only.

Our advice is therefore to exploit the competitive advantage given by this blue ocean, which has created thanks to the lack of online presence by your competitors. More specifically, we recommend that you implement two activities on the side facebook advertising::

1. If your sector allows you, try to organize with your team a way to sell online what you would normally sell in the four walls of your store

1. Keep a daily, but constant geolocated daily budget, within a radius of a few kilometers around your business (admitting that it is a local company) – be present and at the same time that you pass the budget intelligently.

A small overview of Facebook: Zuckerberg Blue Giant analysts allow the dates of advertising income on the platform will decrease by 19% compared to 2019, up to a total of -16 billion in lost turnover.

Think now, how much online space released for your business thanks to all these companies that have stopped publishing? : P

The notoriety of the brand is a children’s game

While the cost of conversion of certain sectors of electronic commerce increases and the turnover of companies unfortunately falls, the new gold mine seems to be consciousness and interaction, especially if it is at low cost.

A small premise: advertisements with the objective of awareness of the brand allow you to go to the greatest number of people as possible and to remain impressed in the minds of your potential customers:

1 What do you do

2 where you are

3 How you react to the situation

These campaigns have generally not have a concrete objective in terms of activity (conversions – lead) but help your business stay before the eyes of users, at a time when all the others launched the sponge.

What we think to recommend – especially at the local level – is to use ads with objective interactions with a small daily budget. Not only will this be an opportunity to show your customers that «you are still», but will help you be discovered by new prospects at the moment of difficulty.

Gift economy

It’s time to help and offer value, sales will come later.

Probably if you got here, you wondered:

«OK continue to advertise is useful but … what can I give my customers during this period?»

Here, the speech is interesting, in a particular moment like what we live, the activities should focus on the offer (if possible) for free to its customers.

So forget about the seller’s approach, do not offer a «classic» offer, try but to help you:

Offer something as a gift, for example if you are a hairdresser, offer the opportunity to make an appointment with the 50% delivery just the alarm has returned and immediately open the reservations for a limited period.

Also try pure charity acts: for example, are you a beautician? What would you say to offer a free lounge service to all the doctors or doctors who fight in these weeks to save lives?

How will these people get after your gift? We are ready to bet they will come back to you to complete your appointment program.

The trick is to change the approach: don’t sell it, give it. Everything will return positively. Offer help and value, be useful and kind to your customers. When all this is over, they will remember you with extreme pleasure.

SocialMediamarketing. He wants a great chance to all the activities that tighten his teeth these days.

If you need advice on how to take advantage of online advertising for your business, contact us too.

See you in the next article!

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