4 tips to leave on the right foot

Facebook ads: 4 tips to leave on the right foot

Facebook advertisements are now an integral part of a self -respecting digital marketing strategy. But how much do they know how to use the criteria?

Very often, those who start from scratch or with little knowledge literally waste their money thinking that it is enough to press the famous button «highlight the post». Nothing bad. This is why sometimes, to succeed, it is better to ask for advice on Facebook announcements.

Here are some tips to start advertising on Facebook on the right foot.

1. The perfect time to publish on Facebook depends on your audience.

How many times have you heard theories at the best time to publish your ad (or your message) on Facebook? Metropolitan legends. It depends on your audience.

Of course, there are statistics and research on which you can count: Monday, for example, is the day when people make the most purchases. But it is not said that it is true for your product or service.

It does not exist The secret formula to start the ads In the ideal moment: your audience is unique and you have to know it thoroughly. Do not be afraid to live, to test, to make mistakes and to guess. Discover.

2. The dimensions count

When it comes to creating creativity for your campaigns, the proportions are incredibly important and – at the same time – incredibly underestimated.

Depending on the positioning of your ad, it creates different formats: for the flow, test with videos or square images 1: 1 or 4: 5; For stories, of course, use the vertical format 9:16.

For mobile devices, The winner is the 6: 5 format: Do you know why? Because it is large enough to occupy most of the screen.

Since most advertisements of advertisements come from mobile devices, Avoid standard ratio 16: 9 (Rectangle) because people are now used to this format of announcements and risks of annoying them and not being able to draw their attention in the right way.

3. Create withdrawable content and Facebook algorithm will work for you

The specific operation of Facebook algorithm will forever remain a mystery. But one thing is certain: Facebook listen People’s needs and grant priority and emphasis made by the content they want to see in their flow.

What content do people attract the most people?

The stories, the stories, the vicissitudes of friends and acquaintances. Fun, interesting but moving content.

Facebook algorithm therefore gives priority to this type of message. How then to behave to attract the attention of your target?

There are certain things you can do:

Try to make your content as little as possible to an ad: forget the hashtags, talk with commitment, use the same language as your potential customers. Be emotional, true and fun. He takes care of all the content in detail.

4. Change marketing techniques but never lose sight of your final goal

What does this sentence mean?

I will explain it immediately: whenever you are about to create new documents for your business, think of your final goal:

«What do I want to get with this post?»

It seems trivial, but often you get lost in a glass of water. The «why» must always come before being like before the «thing» and well before the «how».

When you plan your strategy, repair a general goal, something ambitious enough and important for your business. Please note: this objective must be both measurable and achievable. «I want to increase the 20%newsletter subscribers.»

At this point, take stock of a strategy that you have directed in a coherent way towards this objective. Do not forget to think of the budget in a coherent way. Do not think you can get excellent results by spending 10 euros.

These were four simple ideas to start doing Facebook marketing with the right foot: conscience, precision and experimentation. For everything else, give imagination to your experiences and knowledge!