5 + 1 news that marked 2018

Social media: 5 + 1 news that marked 2018

He 2018 It was a really important year for the world of social networksMarked by many facts that have revolutionized the way users to take advantage of their most popular online platforms. Think, for example, confidentiality scandals, GDPR, new Facebook algorithm, the rise of influence marketing and the consecration of Instagram.

1. Instagram gold medal
   

Let’s start with Instagramwhich in 2018 climbed the Snapchat rival becoming the most used social platform millennium. During the year, Zuckerberg’s second creature has evolved a lot, offering many new additions and features to create an always very high experience:

• New filters
• Gif
• Spotify songs integrated into stories
• Live vocal notes.

And users responded positively to this desire to innovate, to form a community 1 billion active users around the world, including 14 million in Italy. And the IG Histoires? 400 million users share at least one every day!

• Facebook is not a country for young people
  

Despite the Menlo Park giant remains the Most populous world community (2.2 billion active users every day), in 2018, we attended a radical change of users: in factYoung people between 13 and 17 years old leave Facebook To land on Snapchat, Tiktok and Instagram, while users are increasing over 55 years. What is this reversal of course? The interests certainly change: the millennials are looking for spaces just for them where they can communicate quickly and far from the prying eyes, where they are not overwhelmed by the news of politics, false news and kittens.

• Tik Tok The New Millennial House
  

You have never heard of Tiktok? This is normal because you probably do not belong to generation Z. However, to understand the importance that this platform covers, simply think that it has 500 million subscribers between 10 and 17 years old and is theMost application downloaded than 2018 (in front of Facebook, Instagram and WhatsApp). A space of Video sharing In which users recover while singing the songs of their favorite artists «defying» on the sound of the challenge. Participation, interaction and music: The perfect ingredients for millennials.

• The video is the king
  

The fact that I Video content on social networks They bring 21% more interactions compared to photos and links, he explains why all the most important social platforms saw precisely in this direction. This is the case for example of Instagram, which launched in June platform IGTV videoo di Premium YouTubeThe Google Home service to watch (or listen) video without advertising interruptions or, finally, FacebookThe latest Facebook version to compete with excellent video streaming services. In short, the future of social narration is video.

• Social media shopping
  

The inhabitants of the web spend most of the time online on their favorite social platforms, and between likes, sharing and criticism, here social networks They start to develop and integrate their platforms e-shopping The owners to keep users still at home. Of Walk from Facebook, we go toInstagram purchase integrationUntil you arrive 21ButonsThe new social network has devoted itself exclusively to fashion where users are transformed into a real endorship.

5 + 1 RIP Google +

October 8, 2018 Google officiates the end of its Google+ social platformDeclared by the New York Times «The Ghost City». Seven years after its majestic launch, the platform has never succeeded in its great intention of competing with Facebook and Twitter. But what were the causes of this failure?

If, on the one hand, integration with Gmail and YouTube could be a great competitive advantage, on the other hand, the «engaging» key lacked on which the competitors have always pointed and invested. Finally, following the GDPR, it seems that a security bug has exposed private data of around 500,000 users to third parties, thus convincing Big G to always lower the aspects of what is declared the biggest failure of Google.

Gabriele Figus, Ploom Social Head