7 tips for writing an article on Facebook as a real editor

7 tips for writing an article on Facebook as a real editor

You want Write an article on Facebook Capable of involving the public and reaching the goal, right? In this case, you must know the fundamental rules of this platform. But above all, you must merge the codes.

In other words, you must enjoy visuals and texts. When you publish something on Facebook, you can choose between different solutions – links, images, videos, gifs, events, milestone – but the guidance wire It’s always the same thing. In other words, there is an image that attracts attention and there are texts that involve the public.

The good social media manager knows these sales and knows that he must obtain the help of two different figures if he wants to obtain the best possible result. The graphic Visual milking – In particular the images, the preview of the links and the GIF – while the text is in the hands of the editor.

And this is the point I want to emphasize today: how to write an article on Facebook? You can improvise, you can leave the words randomly, or you can take advantage of the advice of an editor for write content capable of attracting and delighting the public. Do you want to know what are the fundamental points of this list?

1. Show the advantage

One of the principles of good writing: shows the solution of the problem, tries to immediately make the reader understand because he should choose you. You have to do yours Irresistible offer And to do it, you must show this competitive advantage that you only have you. And this can become the lever to move decisions in your favor.

The same thing happens to copy your message on Facebook. Even if you refuse in a lesser key compared to work on a destination page or a letter of sale, good content on the fans page should Summary a taste of what is located inside the link. Or a vision that characterizes your way of doing business.

This incentive should not necessarily be something of summary, a description of the values ​​of the company. If you share the link of a e -commerce card You can suggest a particular sale of sale, a discount or the cost of shipments in the text. Look at the message I pulled from Amazon’s Facebook page: the main advantage is savings, then there is the convenience of receiving the product at home.

2. Point on synthesis

A point linked to the previous one. The work of the editor in these cases is like that of the sculptor: he must delete the law, not everything. So you owe make the advantageThe reasons that should push the single to click on your connection. But to bring out this point, you must eliminate what is not necessary.

On the web, synthesis is essential, on social networks even more: if you distract the reader with unnecessary words and periods, you may lose it. Focuses on brevity and simplicity. So nothing Unknown wordsNo complex sentences. These rules are valid for each web writing activity, but even more when public attention is undermined by continuous notifications.

3. Numbers and copying persuasive

As happens in the commercial pages of the blog or the website, in Facebook Publies, the strength of the figures is imposed to reach the attention of the reader. A reader sensitive to this artifice: the number is a Simple and immediate signalBut above all, it is synthetic. It allows you to join a universe of meanings.

The figures are used to communicate a quantity or a discount, but they can be a lever to make persuasive writing. If I sell I Tickets for a course I can exploit the rarity and emphasize that there is «Only 7 places available». In this way, a mental mechanism that pushes the individual to make a decision.

The same goes for social evidence. People follow mass, they trust the fact that a product or service has been chosen by a number of people. This is why the legend of yours Publish SU Facebook It can become the ideal space to list real (and effective) numbers.

4. Use data with caution

A passage linked to the previous one. Do you want to give consistency to your statements? Use data, use numbers and percentages to confirm your reasons and your statements. Obviously, you don’t have to Force your handYou can’t go to certainties you don’t know. Quotes the source and consistency to your words.

5. Cluial the tone of the voice

It is only in this way that you can achieve concrete goals. How to write an article on Facebook? Talk to people who read it. Indeed, to those you want to bring to the website and could become customers. The editor Bravo studies the target, the reader’s model model and creates an editorial calendar to obtain good results. This should not appeal to everyone, but to people who are comfortable for their business.

This is why it is useful to choose how to write content. For example, which one to use to contact the public? Better to give yourself or you? Me or we? My fundamental rule: I / we if it is a company that speaks with the individual, I / you if a freelance or only one professional speaks.

I use you when I want a narrow community or when the target is not comfortable with informal language. Look at the position I took from intestsa San Paolo: probably a banking group carefully assessed these steps and decided for the second plural person. In any case, the rule is always the same: Try in the field Different solutions and make a decision after registering the reactions.

With Zalando, however, the strategy is different. The familiar tone and the comparison are the aspects that characterize the copy of this post. What is used to question the public? There Singular second personA choice that addresses the individual and questions him with a question designed to increase participation.

To find out more: how to get the maximum visual content

6. Do not forget the images

Is the text only dedicated to legend? No, when you plan a copy of your messages, don’t forget that you can use the visual space to communicate the decisive aspects of the message. In this case, the alliance between those who write the texts and the graph are decisive: it inaugurates a recognizable formatA model to better summarize images and text.

Watch out for the brand: in these cases, it is useful to leave a space to insert the name of the website or the project. In this way, actions transmit your identity. Can’t afford a graphic only for this work? I recommend Use the canvasNow an essential tool for creating graphics for all social networks.

7. Call for action, ask

You know what is one of the most effective techniques to get something of the public? Ask. People do what is comfortable for your strategy when words move in the right way. For this reason, social writing takes on the concept of the action of the great tradition of the destination page.

Calls for action are imperative sentences (therefore with a verb that command) which invite the reader to do something. Visit the website, download the report, read the ebook: they are entry that the user accepts When he considers that it is useful to follow the advice. Look at this post hootsuite: there is the call for action preceded by the competitive advantage of the application in question. Immediately afterwards, you will find the link.

This is why the appeal to action It should always be accompanied by a valiant concept to answer the question: what should I get if I am your order? Here, the CTA turns into something similar: «Download the ebook to start making serious blogs.»

How to write an article on Facebook?

This is my personal list, my advice related to social writing: how to write an effective article on Facebook? How to get the most out of words when you publish content on this platform? Here you find answers, but the steps you have read represent a general line: the real difference is in yours Ability to adapt the rules to daily practice. Do you agree? Leave your opinion in the comments.