Being the first on Google is increasingly important (and how to resolve?)

Why being the first on Google is important (and how to position yourself better)?

Be First on Google This is one of the strategic objectives that many companies, as well as the contribution of the SEO specialist, are insensitive in order to transform users who land on the lead web page.

Or maybe with customers. There is a basic problem: competition is increasingly fierce and what you want for your web pages, in reality, is also coveted by other brands. Because of that Serp It often becomes a complex company, especially if you have to compete with the major players in the sector

That is to say those who are ready to invest – both in the optimization of referencing and at sea, advertising on search engines – resources that are difficult to face for a small reality. And there is a point to add: today, being the first on Google is even more important to obtain it Remarkable results in some contexts.

Difficult to draw attention after the first 3 results

In Google’s SERP, there are 10 results, with different boxes and additional elements that complete the answer. A research mentioned by Search Engine Journal confirms an easy point to imagine: Most clicks They are conquered by the first result. But what is striking is that you are barely alleviated beyond the third.

A result in the second position generates, on average, triple in terms of click compared to a vivaneau in the Place number six. All this is also influenced differently by the presence of certain elements on the results page. Some concrete examples? What are the elements that influence the SERP?

Advertising, the presence of zero results and the Knowledge panel. Without forgetting the presence of local results. In light of this data, the first time on Google is even more important. But how?

To read: Google positioning and updates, what to do?

He focuses a lot on the long-tail keyword of the niche

One of the decisive problems when they work on the positioning of SEO, but strategic principles are ignored: they are examined and only follow The values ​​make a throat To those who wish to increase the website visits.

Or that allow you to do great business. In both cases, both for keywords with Large volumes Research only for those who have an interesting CPC, we must face a large number of competitors.

So how do you try to be the first on Google in these cases? Study research and identify profitable niches to insinuate you to try to conquer important positions.

Well understood, it will be difficult (if not impossible) to find yourself in a sector with 0 competitors and a certain hope of monetizing. But there may be competitors at your reach, easier to dirty than the classics Amazon o Reservation. Or in any case that can put great resources on the ground.

Very interesting, in these cases, works on the keyword with long tail. That is to say research that People hit Google Very specific and detailed, therefore with different words in the query that make the combination not much sought after. But at the same time, it can be tasty from the point of view of conversion opportunities. And it is precisely here that we must insist with a targeted SEO optimization action.

Local seo, be found by the right people

In many cases, if you are in charge of a small business family managementYou don’t need to fight to be the first on Google. You must focus directly on the geolocery results. This means, for example, to be on Google Maps and in the local pack (geolocked garage results).

How? Take care of Google my business that we will deepen later, but also by optimizing the website in order to be present for certain research. Without forgetting a point.

There is a type of advertising designed to intercept local results and for Transfer immediate value to small and medium -sized enterprises. As, for example, advertisements designed to receive the customer’s call directly. Being the first on Google also thanks to advertising, native advertising of Google advertisements, it is important, but you must also understand the good dynamic that leads to conversion.

Don’t forget your Google my business

A speech related to local referencing but with an important reflection: here, you can and you must defend your brand. There is an important element of the research mentioned above to assess: when Nella Serp knowledge panel The clicks on the extracts fall terribly. Especially on the first result.

Now we know that the Google My Business business card is a different service from that offered by Knowledge panel (The first is offered to businesses, the second is the result of automated work that collects data from several sources). But the synthesis that interests us is the same: the result must be kept.

The attention to this field of the SERP is very high and if it claims that the card goes beyond being the first on Google at least for Brand research. You can, in good synthesis, catalyze all the attention.

Read: how to increase the reviews on Google my business

Your SEO strategy to be the first on Google?

It is not easy to conquer important positions for the most tempting keywords from the point of view of traffic and conversion opportunities. Today, however, you cannot limit yourself to launching the sponge, the glimps are if you work with a tailor referencing strategy and designed to take advantage of the limits of competitors and the brand’s advantages that want to position itself. Where to start? We focus on A specific analysis for your business.