Better to plan or be spontaneous?

Virality on Facebook: Better to plan or be spontaneous?

As an average Facebook user, I spend a lot of time on the social network to observe what is happening, announces observe the phenomena that develop To try to steal the birth of possible trends or understand what are the most common methods of use of the platform, freeing me a moment of Marketing logic And identify with the user who arrives on the site to spend a game (most) of his time. From my point of view, from a psychosocial analysis, it emerges that generally Facebook is used for::

• cat with their friends;
• read comment News from states of their friends;
• observe and comment on the Photo of their friends;
• play social games, like Farmer (The latter becomes a real company);
• Register for official groups and pages which generate greater entertainment and pleasure for the user.

On this post, I want to focus on analyzing the last point and trying to answer (with you) to a question: for a company that wants to work on Facebook to launch a new product or to promote an event, it is simpler Create a commitment by investing time and money and plan the whole campaign or from Develop a creative projectNon-Profit, entrusted to the first guy with many ideas in mind who is capable of creating a virality and therefore creating a very high engagement rate, then thinking about what to market and how to do it, from these affected users?

I wonder because, from what you can see, the groups or pages that collect the highest registration rate, interactions and actions are those spontaneously created by users not linked to companieswithout even having a lot of knowledge in terms of optimizing the page or group (see lack of destination page And the choice of the group instead of the page) which, however, if they notice, reach the highest recording and interaction rate. Then, analyzing the theme and how to communicate spontaneous pages and groups created by generic users on Facebook, I could notice that the page / the group is successful if the main objective is that of entertain. Is the pleasure the basis of the success of an action on Facebook? In my opinion yes. Why do people register but above all, go to Facebook? To have fun! It will not be the only goal, but perhaps the main thing.

The people of real life are already too busy in daily problems, especially young people who, like never in the past, are struggling with a multitude of problems and those who find it have lost a job, when he puts himself online (if he can always afford) want to feel reckless and have fun. If the search for information goes to Google, if it wants pleasure and lightness, it goes to Facebook and it is precisely these pages that make fun, to create engagement. Try to see the page «Laughing Laughing»; More than 57 thousand members, simply focusing on the publication of sentences, jokes and ways to say that … just smile. People have commented on them, sharing them and activating an unprecedented word of mouth and virality mechanism, which leads to a high recording rate.

Of course, even the social pages around the subjects of the common interest (politics, freedom of thought, public figures, etc.) manage to obtain a high number of members, but in my opinion, the pages that entertain, in addition to the high number of inscriptions, also produce the highest engagement rate. Sometimes they are Even the stupidHowever, another thing that knows, that even stupids are those they collect more successful. What does it mean, that it is the Italians, are stupid? It is not mine of this dilemma! 🙂

I therefore propose a new approach to companies which, in my opinion, with precautions due, could increase the potential for engagement of a marketing activity on Facebook. Based on the fact that on web 2.0 and in social media marketing, in my opinion, all employees of a company should be involved in a perspective Enterprise 2.0(Auspicious Still very theoretical and not very Practical, Especially in Motherland) Becuse not trying to give confidence to individual employed, and their individual creativity, and to encourage them to the opening and management of a page on a topic fun for them, social and in any case free from the company Development Communication and Branding Activities Starting from the Employee’s page that has put the GREATER RATE OF engagement?

This is an activity that should be tested, but whose results could be higher than those who plan the action, especially if we consider the fact that there would be no business and its brand, at least not immediately, and this would give this feeling of unusual and intrusion of commercial pages. In addition, a very important thing, especially for CAPES entrepreneurs, investments would be very reduced.

What do you think?