Communicate effectively with Twitter: here is the guide

How to communicate effectively with Twitter

When you are looking for a good solution to give your brand or business a quick and fast communication channel, you immediately think of the telegram. But should it also be widespread and public? So you must immediately understand how Contact Twitter effectively. Because this social network is relevant.

Twitter conquered users thanks to a precise dynamic. And which integrate involvement, discussion, interaction and Continuing commitment. Not everyone needs this social network.

It is not always necessary but for political communication yes. Social is also rich in virtuous examples as well as the publication. What are the essential steps to understand how to communicate with Twitter and have results?

It is not enough to increase the number of followers

This is the first point to emphasize. Twitter It’s not a price game In which those who have the most followers win, you do not have to collect subscribers but to follow you by people who appreciate your work.

And who interact with your content. Ignore the techniques to increase the number of followers on Twitter with more or less consumption methods, or even by buying them or perhaps by obtaining them with specific applications. You play dirty And start your way to communicate well on this social network.

To read: Here is your marketing manual for Twitter

Don’t just think about the promotion car

What to publish on Twitter? Depends on the needs of the public but a rule is clear: stop only talk about you And your work, your offers and discounts. Twitter is a conversation, an involvement.

Look at this graphic graphic born from Dan Zarrella’s search: what happens to the content non-sentence And that deals with different themes of simple promotion? They get more retweets, share.

What does it mean? He talks about what people like, use Twitter Analytics to understand what your subscribers want. Abandon the idea Have to talk about what you are and do on social networks.

Take advantage of @mentition to involve

To start communicating with Twitter well, you must familiarize yourself with a decisive tool: the @mention. That is to say the mention of users. This activity can take place by putting the Snail first Username or quote in an image or photos that accompany your tweet.

What you need to focus is the goal: you cannot mention random people on Twitter, but only those related to the content you share. Or that you want to inform in a virtuous discussion, in which you are really interested in the A person’s opinion. To be clear, it is not correct to share the link to a product that you sell and to mention a person just to ask if you wish or wish to buy it.

Beware of the difference between the answer and the mention when you start using Twitter: in the first case, respond to a tweet in which you are cited or not with the relative command, in the second use the snail directly to start a discussion and not only to respond and respond.

The visual is a good idea on Twitter

It is not difficult to imagine this point: tweets that contain an image are more likely to be shared. To say that it is a research carried out by Twitter that suggests a point:

That’s to say? People They do not interact In the same way with tweets. But we know that adding videos and photos results in an impressive increase in the number of retweets. 35% and 28% respectively. Buffer arrives with his research to lend a hand to Twitter statistics:

Nothing is the solution: you must tweet using specific images. I recommend using Canvas to create images with personalized graphics and visual dimensions. Maybe with me Your brand colors. Alternatively, you can use Pablo, another tool made available free of charge by buffer to create visual content for social networks. I leave the links to the two tools, I use them well:

Find out if it is a social adapted to your brand

Not all social networks must be chaired by your brand. Today we are visiting Very on InstagramFacebook remains a certainty for everyone and youtube depopulated between brands that manage to produce value video content. But Twitter is like Tiktok: very useful on certain occasions but not always.

If your brand does not produce interesting updates to an audience present and active on the platform, you can think about it for a while before investing. And if you don’t have time to start, manage and also follow the conversations. Contact Twitter This indeed means, in a good synthesis, to be aware of what means creating a virtuous discussion. The rest is secondary.

Read: how to find the best hashtags for fashion blogger

Use the GIUSTI #hashtags for your tweet

Communicating well with Twitter is not easy but you have to commit. This means learning to use hashtags, that is to say the words preceded by the door. This concept was born precisely on the social network in question, then develops in other platforms such as Facebook and Especially Instagram.

The concept to be corrected is clear: each tweet that is labeled with this hashtag is part of a list that includes all the updates that have used the same word with Gate. This This does not mean to abound With the number of hashtags: only use those that really characterize content and can help people understand what the theme is addressed. According to the official Twitter guide:

Communicate effectively with Twitter?

Do you want to do it seriously? You need a higher consciousness. You can’t open an account And start tweet without understanding the dynamics I know hides at the base of conversations.

There are technical aspects, you can better manage everything thanks to different tweetdecks and hootsuite to program tweets and search for hashtags. But if not You have time and skills You may end up with a new problem to face and not with additional equipment to be used. The solution?