Everything you need to know

«Tool of activity off-facebook»: everything you need to know

A news of news: Facebook implements a new tool: its name is Outside activity tool And he distributes terror among all advertisers.

What is it, in particular? Let’s see together.

The new data management tool is a modified version of the tool «Delete chronology«This Facebook announced more than a year ago.

This new tool allows any user to view a summary of applications and websites that have shared user data with Facebook and offers them the possibility of Delete information from your accounts.

The new tool will be launched in Ireland, South Korea and Spain before obtaining a global launch in the coming months.

Facebook has a transparency instrument for users for the first time Conference of F8 developers in May 2018.

At the time, CEO Mark Zuckerberg said that the company was working on the «Cancelology» tool, which would allow users to delete the navigation chronology on the platform and see all the applications with which the latter had interacted.

Off-Facebook activity tool, the tool that has just been introduced is a modified version of what has been initially announced.

Goodbye user users?

Not exactly: the Off-Facebook activity tool does not delete data from the user profile. He only disconnects them.

How does it work?

Facebook said users will be able to use the tool to display and control data that other applications and websites have shared with Facebook.

Until here, okay.

In addition to consulting a summary of their data shared with the social network, however, users can choose to disconnect Your information from their profiles, if they want.

«We will delete your data identification information that applications and websites choose to send us»writes the Director of Privacy Facebook Erin Egan and the management director of David Baser.

«We will not know which websites you have visited or what you have done and we will not use any of the data from which you disconnected to direct the announcements on Facebook, Instagram or Messenger.»

To the question of whether Facebook could possibly add tools to verify certain types of data, such as the chronology of purchases or data on the position, during an interview with Techcrunch, Baser said that «Very few people have understood the functioning of sensitive data«To desire this tool.

Why should we worry about advertising?

Facebook admitted it: Outside activity tool He will have a certain impact on his business: most likely, if the users use the tool, the platform will lose the targeting data of the ads. This means only one thing: advertisers could lose important data, obtain less -carried out campaigns and – therefore – invest less on the platform.

Admittedly, advertisers will do everything to adapt to the new Facebook confidentiality.

«Thanks to a careful analysis and target, brands can create effective campaigns, providing the right message, to the right person, at the right time. Without knowing any personal information», Steve Weiss, CEO of the Facebook advertising agency, said Muteesix.

It is true, at the base that each self-compliance campaign must be a meticulous profile of profiling and analysis of the target public and the public.

Are we sure, however, that it is effective in the same way?

As always, we just have to look: the answer will arrive in the coming months.