Facebook ads: Definition | What is and how it works

What is Facebook advertising?

Facebook advertisements This is the advertising program of the social network of Mark Zuckerberg to generate advertising advertisements to bring traffic to your content. You can create direct sponsorships to different objectives and carefully follow all the results. Do you know what it means for your online business?

Win a useful notoriety to your profession and the company you have decided to push. Facebook biological visibility is down, the drop is continuous and constant. It is therefore more and more difficult Get free trafficPublish content on the Babillard. Perhaps without a valid strategy.

This is why you need a guide to make Facebook advertisements, a solution to win a presence capable of fruit and make the difference Compared to competitors. But where do you start? How does Facebook advertising work? Here is a basic explanation to tackle the theme at best.

Are you looking for a consultant on Facebook advertisements, contact me?

What is Facebook advertisements: definition, meaning

The term in question means a series of activities and techniques capable of planning sponsorship campaigns to obtain different results. It’s a payment system (Yes, advertising on Facebook is not free) to display announcements related to products and services to be monetized.

In most cases, we are faced with the typical question of the entrepreneur: why pay to publish on Facebook if it’s free? Simple, by advertising It is possible to have an additional push on a platform that knows its users well and allows you to create precise, effective and functional insertions.

Why advertise Facebook advertisements

There are two main reasons. First of all on this platform, a total audience. That is to say, you are on one of the most used social platforms, in which the reference public will be (almost). A bit like Google Adwords occurs here. But the second motivation is less immediate.

At least for non-professional. Those who already deal with social media marketing know that the organic classification, the visibility of the non -spongic Facebook content, is Minimum for pages. And it’s downhill. It is a question of pushing advertisers, companies, to work with sponsorships.

Where to start: call clear objectives

One of the great difficulties for those who are starting to advertise Facebook: understand what is the right solution to their needs. There are different activities that can generate different fruits, and when you start working in the sector, you think the important thing is Bring visits to the site. In reality, it is a superfluous indicator.

With Facebook advertisements, you can define the objectives that concern you and you want to achieve, bypassing the surface metric of the simple visit to the portal. You can think in terms of Sells e generation of leadsWork only on brand knowledge or measure the return on investment (investment return, investment yield) clearly.

Choose the type of creativity to promote

Remember that different advertising formats exist. You can push a Link with the previewor a video or an image. Alternatively, you can create Facebook Canvas. That is to say, real visual narration mechanisms that allow you to combine with a single video, images, text and more.

Facebook Canvas is perfect when you want to push an advertisement on furniture. That is to say one of the most interesting needs if you have defined an audience with certain characteristics. By the way, do you know what I’m talking about? The following paragraph is essential to understand the importance of this concept.

Watch out for the sponsorship objective

The second key element (there are many others) to organize good advertising on Facebook: the target. That is to say the public to which you contact sponsorship, well studied and optimized. On this social social network, there is the whole world and you must be Bravo to organize an audience as refined as possible.

The public is essential for advertising.

The more it will be studied and dull, the better the performance of the sponsorship. Because it will only be demonstrated at an attentive and interested audience: compliance with the basic rule of abundant marketing corresponds to a Best king. Less expenses, more turnover, but especially than you are by people who need you.

Given its criticality, get a good target on Facebook advertisements This is the daily challenge for those who deal with advertising, you can create your audience, test it and save it to reuse it on other campaigns. But at this stage, a question is compulsory: is there a way to make the target more effective? Continue to read.

Facebook Pixel on the site: what is it for?

One of the essential points of advertising on FB is the installation of the pixel, that is to say a monitoring code which will be used to optimize sponsorships. In particular it will be used to define with no more attention The personalized public to show advertisements. But what is Facebook Pixel?

Very well, use the Facebook tracking pixel.

A code channel that you can get in the management of business manager ads. Copi and rage in the head section of the site. In order to be present on all pages. The task of this element is to recover Useful information On your audience to obtain targeted advertisements.

To read: the truth on Facebook adv, 5 errors to avoid

How to do an advertising campaign

I like all that but how I can start Invest in Facebook advertisements? Impossible to improvise such a path, it is necessary for a solid base. Because advertising on this platform works, but it must be managed best. This is why it is useful to have good advice on advertising on Facebook.

You can therefore start your business, without improvising and making mistakes that could cost you dearly financial and image. A Incorrect advertising This does not only mean investing your money, but also presenting yourself in the worst way in the eyes of your potential customers. And you don’t want that, right?