Facebook and Instagram announce new advertising options for Christmas holidays

Facebook and Instagram announce new advertising options for Christmas holidays

With Christmas now a few weeks later, Facebook announced new advertising tools to help companies operate the season at the best and at the end of 2020 in the best possible way.

Create Instagram ads Tagged Products

The main update is the possibility of creating Instagram ads with many product beacons directly within the announcement manager.

To be clear, brands have the possibility of adding the labels of their products since 2016, so the functionality itself is not new. But so far, it was not possible to sponsor this type of message.

As explained by Facebook:

«During the past year, advertisers have tested the possibility of transforming organic publications marked with advertising products on Instagram. Today, we are launching a new way of creating this type of advertising from zero, directly from the business director. The formats available for advertisements with a product label include photos, videos and carousels.»

It is a very interesting update that comes at the right time.

New options for a personalized audience

Facebook also adds new options for personalized audiences:

«With the personalized audience segments of purchasing engagement, companies now have the opportunity to achieve people who have already expressed their interest in their product or brand by making actions such as: save a product, consult a store or start a purchase. Thank you to an audience of shopping platforms, you can increase your customers by reaching buyers who have a similar interest to your customers on Facebook and Instagram».

Both types of audiences can lead to important advantages: as we know, recibal is an essential strategy. Lookalikes are also extremely powerful and can help reach people with features and habits similar to your current customers.

It will surely need a certain experiment before completely optimizing these new features, but these are precious updates.

Possibility of discounts in Facebook and Instagram stores

Facebook is also launching a new test of discounts for Facebook and Instagram stores, currently only in the United States.

«You can put individual products for sale, create offers that can be automatically applied – such as:» spend $ 50 and obtain a 10% discount on each appropriate item » – or offer a discount on an item allowing customers to apply a promotional code. To ensure that customers know the reduction options at their disposal and arouse their interest, you can give an event to your creativity by adding a banner to your store».

This will facilitate companies a lot to give flash promotions in their Facebook stores, which could be the key to attracting more customers interested in their products.

Help for SMEs

Finally, Facebook is also launching a new support season to help SMEs prepare for the holidays, which will include free marketing training, resources and much more.

The program will offer a series of training courses and tools, including four new courses specially designed to prepare companies for Christmas holidays.

And what do you think?

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