Facebook launches «Online events for a Facebook and Facebook campus

Facebook is launching «criticism for costs» to facilitate SMEs and «Facebook campus» to facilitate the link between university students

Hi Marketer! Today, we are talking about events related to the world of the great universe of Zuckerberg

Facebook wants to help small medium -sized companies (SMEs) to survive the crisis due to the world pandemic and to earn more money.

The Facebook action plan of the last months to help SMEs have started with the announcement of $ 100 million in cash and advertising credits for SMEs.

Subsequently, he presented the «Facebook Shop» section to help SMEs to sell online and recently announced a new product to monetize lessons and online events called, very simply «for online events paid».

A new potentially interesting channel. Fixed online events are currently a free tool that allows companies, creators, educators and publishers to organize online events or courses and to maintain 100% of the income themselves, except on iOS, where event events must abandon 30% of the «tax on the App Store».

The offer is independent: accommodation, promotion, ticket sales and payments processing are provided.

Marketing create the event, promote it to their organic subscribers or via Facebook advertisements and collect payment via Facebook. Event creators will then have to comply with the regulations for monetizing the company’s partners and other requirements.

Another advantage of using this tool is the possibility of creating personalized public segments of participants in events or lessons.

Apple and Android payment flow

No commission for a year. Facebook says that it will not collect any potential commission «at least for next year». A cynical would say that it is a way for the company to guide the adoption of the product until it has a large and installed user base.

But in the perspective in which he can really help generate entries for SMEs, it is precious.

The testimonies of the first SMEs that exploited this new tool are positive. Everyone has provided satisfied and enthusiastic testimonies, describing the product as a real «turning point».

Facebook says that creators of events used the tool «for expert conferences, quiz events, podcast recordings, boxing meetings, cooking lessons, fitness and more».

Zuckerberg’s social network has also added that the function will be immediately available in the United States and 19 other countries, including Canada and Mexico, the main European countries and certain parts of Asia.

Facebook campus for university students

That’s not all! In fact, the latest version of Facebook provides for a dedicated involvement space only to university students, for the moment only the Americans: «Facebook Campus».

As explained by Facebook:

«This year, students from all over the country are faced with new challenges since some campuses are going to partial or complete distance learning, so it is very important that never to find a way to stay in contact with university life.

At the beginning, Facebook was just a university network, and now we return to our roots with the Facebook campus to help students create and maintain these relationships, even if they are far from their college. «

Essentially, Facebook Campus is like Facebook Workplace, with separate and closed Facebook networks for each college.

In addition to that, students can find classmates per class, teachers and year and create a cat room for their dormitories, their extracurricular activities or other groups they are part.

Facebook takes advantage of schools and universities that reopen with completely modified environments to launch this new tool. Which could really help «Zuck and the company» keep the user groups younger under control to extend the scope of Facebook. We will certainly see!

«Facebook Campus» will initially be available in US College, with a new expansion planned in the future.

There is much more to know more about these two new features recently launched by the company, but they could really become a new powerful revenue generator and a sales channel. It will help to normalize more online events and lessons, which is now fundamental at coastal periods.

With this new decision, Facebook is positioning itself as a paladin of interests towards SMEs and university students!

And what do you think? Let me know in the comments if you think one of these two new Facebook tools can be a turning point for the business progress.

See!