Facebook News, a tab dedicated to news

Facebook News, a tab dedicated to news

After months of testing and after signing millions of dollars with publishers, the new Facebook card dedicated to the news has arrived.

As you can see, the format is quite simple: Facebook adds a new card to the navigation bar at the top inside the application that will take you to its list of news content.

From there, users will be able to display the latest news divided by subject, hide sections or publications and obtain a general update of news.

One thing that I expect: being always in the eye of the cyclone, Facebook could be accused of impartiality and incompleteness of the information, as well as to amplify and give weight only news in order to distort public opinion.

The social network indicates that publishers whose content will be suitable to appear in its news tab must:

«… to be in our news index of news, which to identify the correct content to be disseminated as news. They must also comply with the directives for Facebook publishers, including a series of integrity signals to determine the adequacy of the product, including disinformation, violations of community standards (for example, incentive to hate), clickbait and others.»

The information page index is a list of information pages verified by Facebook.

To ensure that the news is approved and inserted in this new index, therefore, all pages must comply with a series of severe standards.

But as I have already said, it will certainly lead to charges of impartiality and disinformation.

Who decides what is true? How do you determine that a news is true or false? According to President of the United States Donald Trump, most consumer media are «false news», and his supporters’ base will undoubtedly agree with him.

Let’s start well.

Over the years, Facebook has repeatedly tried to make the news a priority on its platform.

Indeed, for the social network, it is important to maintain high attention and interest in the platform.

Which changes Facebook news from a commercial point of view

The new tab will help Facebook increase participation, encouraging people to discuss the latest news from the platform.

However, your news feed will not be influenced by the arrival of Facebook News, at least not initially.

However, users will see the same content as ever.

To read what’s going on in the world, they will necessarily have to access the new tab. News as always in their domestic flows. So, if nothing changes, apart from adding a new section, what impact will it really have?

In any case, it is not logical to ask too many questions: the new Facebook tab News will be – momentarily tested Only in the United StatesBefore the wider launch in the near future.