Facebook reaches 2.5 billion active users around the world, but growth slows down.

Facebook reaches 2.5 billion active users around the world, but growth slows down.

Facebook has recently published its usual performance update of the last four months in 2019, recording again a new increase in terms of users and profits, even if An alarm seems to be closer and closer.

The costs of maintaining the entire structure of the Zuckerberg giant seems to slow its growth overall. Let us see in detail the question in this article.

As of Active users dailyFundamental metric to establish the health of a social network, Facebook adds to Harem + 34 million users, which brings the number of users active worldwide to 1.66 billion.

About geographic areasThe growing growth in the Asian and Pacific region remains, where the social network continues to shine tirelessly, recording in 2019 +14 million active users. North America, on the other hand, also reconfirm one of the most profitable areas in the world for this last part of the year, also adding 1 million active users to the platform.

Delighted to note in these situations such as Facebook growth – in terms of active users – does not seem to stop and can find, despite everything, new sources of supply In the areas where it was thought that it was saturated.

While daily growth remains stable, the Active users monthlyInstead, they affect the vertiginous part of 2.5 billion.

It is always thanks to the Pacific and Asia region, the regions where Facebook continues to develop with initiatives such as Facebook salary and direct purchases in the platform, the two assets that will be part of the future of Facebook and the new ecosystem that Zuckerberg build around him.

The interesting thing is that New users do not immediately make the platform profitable: From what we know, in fact, Facebook needs a technical time to analyze the interactions of new users, then make them profitable «sell» them to advertisers of the platform.

Another interesting overview comes from the combined use of the «Facebook family», made up of SO, made up of applications that we use every day: Whatsapp, Instagram and Messenger, explains Facebook:

«Our measures are recorded at the global level, taking into account Facebook, Instagram, Messenger and Whatsapp, for us, a daily active user must be considered as a connected user with his identification information who visits one of the» family «applications at least once a day per day per day per day

With his army of candidates, he does not surprise us that Facebook can get so many people all over the world, it must be said that the extrapolation of these measures as combined data from the 4 applications It seems a little incorrect.

Not only does that make us think that there is A desire to hide what is really happening behind the scenesThat is to say the great loss of appeal that Facebook seems to have around the world.

If this metric has made it possible to cover growth slowdowns?

We will see what data we will bring in the first quarter of 2020, for the moment we can only say that Facebook seems to go through a period of change, positive or negative that we will only understand it, the benefits continue to grow tirelessly.

Speaking of income and dollaroni that our Zuckerberg loves so much, the data is more and more pink:

Let’s talk about 21 billion euros collected in the fourth quarter of 2019With a giant + 25% recorded year after year.

Despite these signs of well-being, The platform also shows the first data of «financial crisis»If income increases with them, costs also increase: precisely 51% per year.

Where do these expenses come from?

At the head office, they have a lot of commitment to clean the platform from the content of the quality of doubts (false news, false users).

To do They had to hire a huge amount of staff, It is estimated that about 26% more employees each year each year, and we can expect the trend to continue, in particular with a view to a deeper cleaning of the platform.

The costs not only of the staff, but also of the improvement and the protections of the privacy of the users, also the costs towards the newspapers also increase, questioned to guarantee the authenticity of the news of the news in the social network.

What is the growth of the social giant?

Basically, The need to restore a platform victim of the weight of years and uncomfortable events that have changed its perception worldwide (Cambridge analitica anyone?)

To do this, more people are needed, more attention, more qualities, which means more costs.

Despite everything, the figures are still in favor of Facebook: profits are hyper florids and, in our opinion, it is just that growth is «slowed down» by the costs necessary to improve our user experience.

It has very little sense to continue to record huge profits if users are unhappy with the service offered.

What can we expect from the future?

New functions, a better UX, a news of flows and even more meticulous attention to the real beating heart of Facebook, users.

Continue to follow us on these pages to discover the next steps of the Zuckerberg family.
See!