Facebook stores: what’s and how to use it

Facebook Shops, revealed all the opportunities for small and medium -sized business!

Hi Marketer! You won’t believe it, but this time Facebook was big.

A few days ago, the launch of one of the most awaited and most important initiatives of the blue platform.

Zuckerberg, live streaming as it usually does, announced Facebook storeS, the new feature that will allow all companies in the social network to create a real electronic commerce linked to the platform.

The announcement is always fresh, but already rumors on the corridor seem to confirm that in the immediate future, Facebook stores will sell products also via Instagram, Messenger and even WhatsApp, with the possibility of marking and making visibility to products during the video or directly.

Call Ciance, let’s dive into this juicy novelty. [SPOILER ALERT]

What is Facebook stores?

Here is everything you need to know to open your electronic trade thanks to Facebook.

After all pro-small companies, we now know, Facebook loves small corporate realities.

According to data shared by Zuckerberg, in fact, the Vast majority of media buyers (Those who acquire advertising via the platform) are only small and medium-sized enterprises, often linked to the territorial realities of the city or regional.

In simple terms, these small businesses make real money to our national Zuckerberg.

Unsurprisingly, in these months of uncertainty, there have been many initiatives created by the Facebook universe to help companies, I spoke abundantly in these pages (you didn’t miss it, right?: P)

In the event that I was not very prudent, in March, Facebook announced an assistance program for SMEs with a fund of $ 100 million, also incorporating new features, a function that has the capacity to order and buy directly from Instagram stories, very useful for those working in catering (and not only, for example for other sectors, we found the possibility of requesting card)

This wave of love for SMEs therefore does not seem to stop, we are at the end of May and this novelty pushes the accelerator for an increasingly oriented future towards the digital success of small corporate realities that populate the blue platform.

Zuckerberg himself does not make a mystery about the importance of this stage:

«It is the biggest step that we have still taken to allow trade in our family of applications.»

How does Facebook stores work?

Let’s go deeper.

According to the National Mark, this new feature allows small businesses to build an online store and sell products directly via the family of Targate Facebook applications.

The «business owner» (in my opinion, all pages or advertising account administrators) will be able to create the «Shop» section on the Facebook page, create a catalog (or services) of products and allow all visitors to browse them, as if it were Amazon.

News also show that, in addition to buying, you can save products in your favorites and share them with friends

As we can imagine, this function can have more or less positive feedback with the type of business that will marry the initiative.

«Well but … how much does it cost me?»

Facebook shops for free for companies

For companies, open a section Stores will be completely freeWork integrated into the rest of the applications family, this means that the virtual shop will also appear on the business Instagram page.

According to the first rumors, the «stores» will be super customizable: creators will therefore be able to load products and, as is a classic electronic trade on Shopify or Woocommerce, they will be able to personalize the theme and the colors of the store, the insertion of the brand logo and a palette that reminds 100% of the brand.

Facebook Shops E Partnership

Facebook does not make reckless decisions, «stores» do not actually take the ground without allies, Many partnerships he has taken to launch the initiative: Shopify, Bigcommerce, Woo, Channel Advisor, Cedcommerce, Cafe24, Tienda Nube and Fedonomics are only some of the brands that collaborate with the Blue Giant to highlight this novelty.

Precisely from this perspective, companies will be able to integrate third part tools to manage their shop on Facebook, as well as to be able to act with targeted advertising strategies to sponsor it … (what a strange: p)

As for partnerships, Facebook says:

«Facebook stores allow Shopify traders to control the personalization and merchandise of their windows inside Facebook and Instagram, while managing their products, their stocks, their orders and their development directly from Shopify.»

According to Mark too, artificial intelligence and augmented reality will also be involved in the personalization of stores.

For example: if you have a fashion brand that mainly produces elegant dresses for men and women, you can customize the main page of your shop with the best products in your catalog, visitors will be able to use augmented reality to try to see your clothes completely virtual (but also accessories, tips, hats, makeup and even properties))

«Ok everything is beautiful, but if I want to talk to a human being?»

Contact the virtual saleswoman In service, it will be very simple, in a few clicks, you can speak to a page moderator, also choosing the favorite channel, between Facebook, Instagram and WhatsApp to ask questions, get help and also check the shipping status of your orders!

Facebook has already been carried out by also presenting customer loyalty systems (we always remember that the more users spend more time, the more they will buy in Facebook stores, the more the diabolical zuckerberg plan will have been well executed)

Apparently, the more a user will buy in a store, the more the advantages will be met, continues Mark:

«You can easily see and keep track of your points and rewards,» said Facebook’s announcement. «And we explore ways to help small businesses create, manage and surface a loyalty program on Facebook stores.»

What Facebook wins us

And all that, how does he win Facebook?

Without mentioning the time spent on the platform that makes ADV users each prey, the reasoning is as simple as it is effective, the smallest electronic commerce will be born, the more there will be a need for marketing and advertising to bring them to notoriety and where are we going to acquire visibility for our new flamboyant and flamboyant online store? On Facebook, of course.

But it does not end here, as is certain electronic commercial platforms, apparently Facebook will take the animated order by collecting, for each purchase, a low sum, on this factor, the situation is not yet very clear.

As I write these words, in the United States, this feature is already online.

We are faced with a small online trade revolution, perhaps stimulated by a difficult period which reminded everyone how important (and practical) plan B is for each small and medium-sized business.

And you, what do you think?

Are you going to run to open your electronic commerce or do you expect before you understand something?

Let us know in the comments 🙂

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