Facebook suggestions to maximize the generation of leads via publication and advertisements

Facebook suggestions to maximize the generation of leads via publication and advertisements

Facebook has recently shared new suggestions on how to maximize the generation of leads via post and advertisements, with the aim of helping marketing specialists to increase their performance on the platform.

Facebook’s suggestions for an effective lead generation strategy concern four key elements and are extremely useful for clarifying ideas on how to formulate a winning strategy to contact potential customers at the right time and reach your target if necessary, without doing false steps.

The four key points to maximize your contact with contacts are:

Lead capture

Facebook says that all brands should ensure that their audience has included from the start – clearly – what you write and why it should do it.

Before you start, you need to ask yourself this question: «What makes your business, your products or services worthy of giving a personal email address?».

By clearly communicating your value proposal, you can make sure that the right people are well predisposed to leave their information.

Plumbing

Each brand and each company that respects the self-compliance should adopt the mentality of «giving before asking», offering its audience a value content in exchange for its information.

It can be something like an ebook, a reduction code, a free trial, a newsletter or a webinar. By providing value in advance and communicating this value in your copy, you can help create a relationship of trust and connection with your audience, which can lead to a better relationship with the brand.

Destination page

The destination pages to which the addresses of your audience are fundamental, and it is important to ensure that once people click on your message, your destination page corresponds to what you have explained and that – above all – is designed to collect relevant details.

Facebook says brands should test several destination pages on their website to see which click and higher conversion rates.

It would also be appropriate to create a personalized audience of the website to reduce those who clicked but who have not converted.

Lead Notation

Facebook also suggests the creation of a lead score matrix (also called lead-score) in order to better personalize their marketing efforts and give priority to prospects according to their involvement.

«For example, the download of your electronic book is worth more points than canceling the registration for your electronic assembly list. Save time and efforts by contacting prospects which are more likely to convert first».

The way you establish your prospect notation varies according to your offer and your goals, but the idea is that by segmenting each of your prospects, you can better concentrate your marketing strategy.

In addition to these key suggestions, Facebook also gave a visual overview of how an ideal ad appears for the generation of leads

The Zuckerberg giant also provided a kind of «ideal formula» to create an effective copy intended for the generation of leads, which could be very useful:

These are valid and precious suggestions, which will help you perfect your technique and your approach to the generation of leads, to best align yourself with your marketing goals.

An effective lead generation strategy is the key to obtaining the desired results on the platform.

More information can collect, the more you can channel your efforts to the right people.

You can read the full list of Leads generation suggestions from Facebook Who .

And what do you think?

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