Free Google training, Linkedin pools and new tools to help SMEs

Free Google training, Linkedin pools and new tools to help SMEs

Ciao social media marketer!

The big names on the web are never arrested and the previous period has certainly also shaken. This is why some of them have devoted themselves to be very concrete with the help of the small and medium -sized business (assets very important for their speakers) and others have provided new tools to improve interactions.

Today we will see the most juicy news of the week,

Google and training programs

The Great G recently decided to extend its «Grow With Google» program, going to face specific problems born with the advent of COVID-19.

The new training content seems to be training sessions on digital marketing, hiring, electronic commerce, websites in general and smart work.

It seems that Google, like other players, also wants to do its part to help companies wish to take advantage of this situation to make the «jump» to digital.

To date, the American company has established partnerships with more than 7,000 organizations to promote business digitization.

Add Google:

“We will offer digital skills training, interviews with career experts and partners’ programs including Merit America and the National Congress of American Indians.

The subjects will understand «how to manage your business remotely during periods of uncertainty» and «how to improve your CV with four practical strategies».

Not only does that, apparently Google offer dedicated assistance through a specialized technician who can be invited to clarify any question about the courses.

An opportunity not to miss!

If we think of Google interfaces, such as Google Ads, we know how it is not immediately used for a user who has not navigated digitally.

Specialized assistance directly from Google could therefore reduce the digital gap and bring even closer to people from online sponsorships and, more generally, to the whole theme of digital marketing. Find the course page, simply accessible thanks to a Google account. Good training!

Linkedin surveys

Honest feedback and major commitment.

After having attended different previews of the function, the new «Polls» feature is finally available for a few days, another way for each user to obtain immediate comments and more commitment thanks to its content.

Watch an overview of the function in the video below:

As you can see, the new function does not seem to differ too much from similar cases observed on other platforms. To create a survey, simply click on the «Create a survey» function, inside the publication editor, write our question and insert the answers that users can select.

Finally, select the duration of the survey (from 24 hours to 2 weeks), and voila! Survey ready to be published.

Who can see your surveys?

Linkedin surveys can be shared with your connections like any other article, can also insert in LinkedIn groups or even be sent in private to a single contact.

Linkedin herself says that the function of surveys can be an excellent tool for obtaining quality comments from a specific niche present within a group.

Add Linkedin:

«By targeting specific groups with your survey, you can get even more relevant information – for example, if you are in a group for marketing specialists, you can ask questions about the group’s favorite tool for marketing management by email.»

An interesting thing that few of you may only remember in the now distant 2014, polls were already present on the platform but have been deleted shortly after.

Isn’t reason known to us, that it was too early for this function?

Let’s go to the most interesting part: the analysis of the results.

You can measure your survey data in real time, have a specific list of all voters and related associated responses. It’s really convincing if we think of a segmentation action. Take an example:

Suppose to ask a LinkedIn group which deals with a specific niche, what type of product or service would appreciate more.

In a few days, we would have qualitative data that could help us structure a service already validated by our audience. Simple, fast and efficient.

Of course, this is a simple example, the potential is different and all very interesting.

At the end of the survey, we could see in all associated data and therefore have the answer to the question we wanted to validate.

Given the professional nature of LinkedIn, we rather feel safe to affirm that the effectiveness of these surveys will be able to provide qualitatively reliable data, in a highly professional context where the quality of voters can make the difference.

Do you want to deepen the operation of surveys? Read the LinkedIn official FAQ here.

«In support of» by Facebook Creator

Facebook and support for SMEs: also helps creators

Facebook recently announced the new label «in favor of» for all creators of the platform.

In a word, content creators will be able to share small and medium -sized companies with their own subscribers, in an article that graphically recalls the «paid partnership».

Here are Facebook’s words on the initiative:

“The“ in support ”tag new designed so that the creators display their support for small businesses in which no exchange of value has occurred. Creators must select «unpaid promotion tag» in the post composer in order to use the tag.

Companies will receive a notification when it is labeled and will receive the same information that they would normally receive for a publication of brand content. Not all small businesses will be eligible to be labeled. »»

A doubt, however, makes its way: how many creators will be who will voluntarily use this function to give visibility to small businesses? It was understood that the initiative is non -profit and purely «beneficial», giving visibility to third parties is an action which is barely produced with casualness.

We wonder what the scenario in which an influencer will find himself sharing another business spontaneously. We will see.

Nearby company

This does not end here, another arrival function is called «companies nearby» and, similar to complaints now for «nearby people» features, it will help users to appear in a clearer and geographically efficient local activity.

This function can open up new borders for local ADV

There are many questions, the most important in our opinion are:

• How can companies take advantage of this functionality?

• How can they stand out from competition?

• How will the priority of the display be regulated, will it be only the dialogue only by a pure geographic factor?

• What role will advertising play in all of this?

We will soon give you the answer, as soon as you know more!

And what do you think of these new functions? Who find more interesting?

Let us know below in the comments,

See!