How to choose the right category?

Definition of a fan page: how to choose the right category?

The Fans page is the space that Facebook offers you to tell you, a display case in which you show and demonstrate your skills, weave your story and entertain relationships with your customers and your potentials. But to fully exploit this fundamental opportunity, it becomes designed from the start, the fans page in the correct way, optimize it and heal it in the smallest detail for a good social media marketing strategy.

One of the first steps, essential to create an optimal and functional Facebook page for your business, is Choose the right category with which to describe your brand: It is a local company, an organization, a business, a public personality, a place, a community, what? What type is able to identify exactly what you do?

Because it is important to choose the right category of a Facebook page

The selection of the category of your fan page is a very delicate operation for several reasons:

1. The description you have chosen will be placed immediately under the name of your page and, therefore, will be able to provide an immediate idea of ​​the sector in which you operate and that you take care, allowing you to clearly communicate who you are and what you do;

2. It will allow you to be properly indexed in search engines, an even more important question for brands operating on the territory and which has become the main relevance after the strengthening of Facebook places, an application which allows you to explore the nearby places and with which the social media of Zuckerberg once again demonstrates the attention and the interest in the local size of the activities;
3. It affects the customization of your fans page and the information you can perfect your profile. A table provided by the same Facebook describes the specific functions that each category makes available:

What are the categories available on Facebook to describe your business?

When you decide to create your fan page, you have 6 possibilities in front of you. Let’s see what it is, so that you can have clearer ideas at the time of choice:

1. Business or local place

Is yours a commercial activity that offers goods or services in the region? Well, in principle, this is the category for you. By choosing this type, in fact, you can make your identity more detailed in refining it with the category that best describes your business, you can indicate the opening hours, the address to find, the price range, the possibility or not of the parking.
You can take the opportunity to make your customers examine the brand and you can enter a series of other useful information for your customers.

The category of companies or local places is also suitable in the case of professionals, such as lawyers and accountants.

2. Company, organization or institution

This category is suitable for those working on the B2B market and activities located in the region, as is the case with banks, government organizations and businesses. The information that Facebook will allow you to insert will vary depending on your reference category.

3. Brand or product

The brand or product is the ideal category for i Major brands, those with More points of sale or dealers or websites. It may not find the exact subcategory that suits you and in this case, the principle is the same: select the one that best suits your specific case.

4. Artist, musical group or public figure

Are you a public figure, a singer, an artist, a writer, a journalist or a teacher? This is the category for you. You can then enter additional information to better specify your category.

5. Entertainment

It is the category of films, books, sports teams, prices, songs, clips, television programs and also invented characters. In short, to everything he entertained.

6. Cause or community

This category is the one Facebook has thought of those who want to promote a cause or give voice to a community. This is a type of page that you will surely have seen on Facebook, created very often for fun.

Always keep in mind that, by creating a page of fans, you automatically accept the conditions of use of the Facebook pages, so read them first with great attention because the failure to comply with these could also involve the cancellation of your page by the Blue Social.

Is it possible to modify the category of a fan page?

YesYou can change the category of a fan page and you can do it for an unlimited number of times, but always take into account that The information you can enter and communicate to changes in your fans is also changed.

To modify the category of your Facebook page, you must click on the settings, then on the information on the page, then place the mouse cursor on the category and click modify. You can now select a new category.

Curious to have an anticipation of the next lesson? We will reveal images and size on Facebook.

I’m waiting for you!

Read other articles of C minicidal Facebook in progress on SocialMediaMarketing.it:

1. 8 Tips for doing marketing on Facebook

2. How does Facebook algorithm work between history and secrets

3. The differences between pages groups and private profiles on Facebook

4. The dimensions of the images of a fan page

5. How to manage the roles of your page

6. Behind the scenes of the administration panel

7. How to read Facebook Insights

8. Build a winning editorial plan

9. 5 Tips to create an effective brand identity on Facebook

10. 4 Examples to improve Facebook engagement

11. How to build a social customer service plan

12. The best tools to manage the Facebook page