How to create a memorable brand identity

How to create a memorable brand identity

All marketing specialists know this: now the customer must be at the center of each company.
The markets are extremely saturated and users – every day – are bombed by thousands of advertising messages.

Often, the term «brand» is only associated with the name and logo of a brand. It is not correct: a brand is much more than a text and a visual element.

What is brand identity?

In simple terms, the brand is a communication strategy necessary To identify and distinguish one brand from another.
In today’s markets, the increasingly competitive brand is essential to open the way to the success of a business, because it increases its recognition to customers.

Analyzing the widest brand concept, the latter includes the following main elements:

• The identity of the turn (identity of the band)
• His visual and graphic demonstrations and variations (visual expressions)
• The brand’s personality (personal brand)
• The brand’s expertise (Band Experoy)

Take care to improve coherent Among them each of these factors, the brand of your business is potentially ready to become a market leader.

How can you create a memorable brand identity?

Here are 3 things you can do to start:

1) Ask what your brand represents

Have it clear ideas On what your brand should represent, this is an excellent starting point to create a solid and unique brand identity.
Who is your brand? What is its goal and what values? These are all questions you need to bring when you create your business.
After answering these questions, you must be able to communicate them in the right way to your potential customers.
That said, this remains a fundamental step: you must Know your target. In this way, you can carefully model your communication strategy around him.

2) «Being different»: distinguished by competition

Although this may seem a cliché, being different from other brands is one of the fundamental elements to remember in the mind of your customer.
Find your unique character, your brand: something you can only offer yourself. Concentrate your communication on this uniqueness and emphasize it in the eyes of your target.

In this way, you can help your customer make the right choice and, in the long term, make your brand memorable.
Think of Coca-Cola: it has become the main drink thanks to its exclusive packaging and its clear and precise communication: its messages revolve around the sphere of leisure, family and links in general.
Therefore, Coca-Cola is associated with celebrations, freedom and feelings of happiness.

3) five your brand

A way to make your brand unique? Voice.
I’m not just talking about visual elements (logo, fonts, etc.). Giving a voice to your brand means attributing your unique and inimitable language capable of distinguishing it from competition.

The first step to do so is to have a good knowledge of who your target consumers are. Are they elderly, children, millennials, men, women, local or global consumers? Use a specific tone of voice that reflects your typical consumer.

Secondly, Think about the tone of the voice: Do you use a formal or informal tone? Do you want to be perceived as luxurious, class or player? There are various personalities and tones of voice that you can choose to associate with your brand. Whatever your choice, make sure they are representative and coherent For your brand.
The tone of the voice (or the tone of the voice) of your brand must correspond to its visual expression and must remain clear and consistent on all your communication channels.

Whether it’s packaging, shops, websites, social media such as Facebook, make sure that all your contact points offer a positive and memorable experience to your potential customers.
If you take care to carefully and carefully devote each of these stages and dedicate yourself, you are on the right track to build a memorable brand.