How to create an editorial plan for Instagram: Practical guide

How to create an editorial plan for Instagram

When they ask me How to make an editorial plan For Instagram, I always think of the need to first create an adequate social media marketing strategy. A non -trivial passage which presupposes a broader vision.

Then, however, the attention amounts to the basic need. That is to say the one who asks how to structure an editorial plan on Instagram with Calendar and model To organize content. What to publish to get good results? What are the steps to manage the communication of articles, stories and IGTV? Here’s what you need to know.

What is the use of an editorial plan for

The editorial plan is a document used to improve and structure Content marketing strategy of a certain channel. This can be a social network like Instagram or Facebook, but also a blog or a newsletter. There is no editorial reality, large or small, which does not find advantages of this document.

The definition of the points of the editorial calendar is useful to avoid errors and not go to an unnecessary, incorrect or even harmful objective for Your brand image. It is not a compulsory, but an editorial plan for Instagram is very well married to the management of this perfect channel for fashion, travel and food.

How to make an editorial plan for Instagram

Behind work to organize a planning of social publications, some points can become essential for the future of your activities with subscribers. The same happens for I your customers work.

Having an editorial plan on Instagram means evolving with the professionalism of those who want get good results and limit the possible damage or drawbacks. Where does work start? Here is the control list to respect.

Brand analysis

Essential communication information is organized, such as social benefits and strength to be communicated. Here you can identify the tone of the voice of communication and the essential values ​​to transmit through the narration of images and videos. A Swot analysis is essential for adequate information.

Identifies the objectives

Why did you decided to be present on this social network? To understand how to make an editorial plan for Instagram, you must answer this question: the Content planning Must keep in mind the objectives to be achieved.

There are those who want to become an influencer to win online, those who have a business and prefer to exploit this social network to do narration work, others decide rather to use Instagram for the personal brand and to communicate a professional self -image. In any case, these are objectives. And you should always make them clear.

Del Target studio

After analyzing the brand, we move on public potential photos and videos. Well understood, a viral system Like that of Instagram, it can describe the propagation of content beyond the limits of its audience.

Even with advantages. The starting point: talk to a certain audience, not to the whole world. Your photos must be designed to Buyer well defined. And you can create these profiles with certain models:

Manage content

Now we are starting to be serious with social media marketing. With a mental cards program (I prefer the most colgin but there are many), it starts to create an Albecy of what can be the Structure of the editorial plan. The first nodes that start from the main center are those concerning the channels to be used to publish:

• Food.
• IGTV (long videos).
• Stories.

This is the starting point. Now, for each channel, the emissions of the content they might find Your audience’s interest. For example, you can design sections dedicated to employees working in your company, or perhaps the books you have read or the tools you use. This, of course, remains in the field of information content.

You also have the opportunity to publish photos and videos to push the products that make you monetize, but in this case, it’s better sponsor. I would say to create a last channel dedicated to publications to push.

Editorial calendar

At this point, you can answer the questions typical of the organization: how many messages publish per week? What hashtags? How to divide the type of content between the video, graphics created ad hoc And photos? Now, balance is also created between the various nature of Instagram (flows, stories and IGTV) deciding what to activate and why.

Model to create an editorial plan

Look for a good model for yours Editorial calendar on Instagram? You can count on a model already used and confirmed several times: that of HubSpot. You can find it on the official website.

Tool to create the Instagram editorial plan

Clearly, all of this must be structured to develop optimally. What are the tools to use to describe this content. Since Instagram plans to use images and videos, it is not easy to use i Classic Excel files. What tools can you activate to create an effective publication calendar?

I suggest UniquelyA paid (but practical) tool that offers advanced planning of publications with planning tools and the organization of all content, images and videos. Also stories.

In this way, it is easy to create an editorial plan shared with employees. The same goes for To reproachAnother reality that allows you to create an Instagram calendar (but also other social networks) by planning publications.

How much does it cost to make an editorial plan?

Difficult to give a specific price for such an activity. The only answer I want (and I can) give to this stage is philosophical: do not think about the price of Instagram editorial plan But the use that you may have for your project.

Try to concentrate the uselessness of a amateur path And the great opportunity which is hidden behind a winning management. In this case, you can also send us an email and contact us for more information on the subject.