How to create videos that convert

Social media marketing: how to create videos that convert

It would not be necessary to emphasize: now, videos are one of the creative tools most used by brands to promote online.

And you, do you use them?

Today, everyone can create videos. Anyone can do it with a simple smartphone and a publishing program such as Final Cut Pro, Adobe Premiere or many iOS and Android video editors designed for quick publishing.

Can you create optimized and engaging videos capable of converting your users?

In this article, we will examine best practices together to create quality videos.

The importance of the format

I know, the horizontal format is the one we have all used to all of us.

The fact is that – in reality – on social platforms The vertical video works better.

More than half of all social media users access platforms via mobile devices. In 2019, the 51.7% of social users accessed social media from a mobile device And this percentage is expected to increase up to 54.2% by 2021.

But it is not here: the main social platforms are only displayed vertically: Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat.

Vertical or square video (with a report of 1: 1 to be more precise) better fill out The screen on a mobile news line compared to the large screen (16: 9). Buffer, the social media management application, has identified that the videos created with these formats:

• They have a percentage of visualization that 30 to 50% more
• Get between 80 and 100% more involvement

The climb of native video

We can all create videos and add them to our YouTube or Vimeo channels, but social media algorithms clearly promote downloaded videos directly on the platform.

Facebook algorithm is one of the most sophisticated platforms and improves videos downloaded natively.

If you want to use your video to read it automatically via organic or sponsored prints, you must load it directly. A built video will not be reproduced automatically. The same goes for Instagram, Twitter, Linkedin and Snapchat.

I include subtitles

85% of videos played automatically on social networks It is displayed without audio. It makes us understand two things:

• When you create a video, think more visually rather than verbally
• I include subtitles for voiceover content or dialogues

Think of silent films. The ancient films of the past have told a story through a visual action – expressing the points of the plot which could not be visually shown, through a simple dialogue presented on the screen in a written manner.

The art of Optimizing video content for social media marketing, So, this also means capturing the public with surprising visual images.

Keeping in mind that more than half of your audience potentially access your content via a mobile phone, it is essential to quickly capture their attention.

Facebook has discovered that 47% of the value of any social video marketing campaign stems from its first three seconds.

This means that to capture your users’ attention, you have to act quickly.

At the start of your video, avoid:

• Damile on your logo. Put it at the end or in the corner of the video
• Slow dissolves
• Too much text

Each social platform, among others, has its maximum duration for native clips. The maximum length of a video on each platform is:

• Facebook – up to two hours (but the optimal duration is two minutes or less)))
• Twitter – 140 seconds
• Instagram – 60 seconds
• Snapchat – 10 seconds

Whatever the authorized duration, you should Avoid being long And try to be synthetic.

To optimize video content, you should try to tell your story in Sixty maximum.

Advice for professional videos

Are you afraid that your videos can appear too homemade and not very professional?

I understand it. But with these little tips, you can considerably improve their quality.

Choose the bottom carefully

An animated background could communicate energy, but it can also be a source of distraction. Take into consideration a monochromatic background. Avoid white: it flattens the tones of the face. Choose something hot (or green screen) so that you can superimpose your background during the editing phase.

Use study lamps

Bad lighting is the perfect ingredient for a successful video. Invest in some adaptable study lights. They are not as expensive as you might think.

Watch out for audio

If you record in an overcrowded environment such as an office, a station or a road, use a clip microphone or a good directional microphone. The low quality sound ruins the whole video.

Prepare a script

Before you start shooting your video, you must have the scale of its development in mind. This will allow you to be faster, schematic and organized.

Avoid digital zoom

If you shoot a smartphone, never use digital zoom. Degrades image quality. Use the standard photo.

Remember that you don’t need to be a filmmaker. If you have difficulty making your videos, there are many video production companies that can help you. Good luck!