How to do an effective campaign

How to announce a film on social networks

Promote a film on social networks It is a need that cannot be ignored for those who produce a film and push towards the best possible result. That is to say, record corners at the box office and in the rooms.

On the other hand, it is just to start with a note: there are no miracles and you cannot focus only on the social channel. In most cases, it is the Synergy enters online and offline To create a winning mixture.

I repeat, in most cases. Virtuous cases such as the Blair Witch project exploit mechanisms such as those of guerrilla marketing to have the glory and public attention. But these tips can do a lot not only for I Great Hollywood titles: Even those who deal with cinema and independent documentaries can take advantage of these techniques to understand how to announce a film on social networks.

Create official social accounts

The first step is, of course, to open pages that can be recognized as linked to the film. Do not leave room for those who wish to exploit the notoriety of the name, presented with the main social accounts. Among these, in addition to the classic Facebook fan page, you can examine the profile YouTube, Twitter e Instagram. That is to say, realities that can skillfully exploit the visual.

Look at the example of the page dedicated to the Rambo character: he updated the cover and the avatar for immediately The following event. All this without forgetting the buzz created by a viral sharing of the official hashtag. Who must obviously arise so as not to be confused with something else.

Do not forget to optimize the different pages with blankets and avatar in order to be immediately recognizable and perhaps to officially communicate the hashtag as they did on theNew Joker Twitter account. The same goes for the name of the website: buy the domain immediately, perhaps even with several extensions in order to protect the brand. And make sure you have user names in different social networks.

Punta Sul Content Marketing Visual

It seems to be a good idea because you are working on a video product. But what are the ideas to exploit to promote a Film Sun Social Network Take advantage of video content marketing and images? In these cases, it may be practical to have a series of examples to assess to have clear ideas.

Promote films on social networks with behind the scenes

What could be more interesting than that? If you are interested in a title, you may have the curiosity of knowing what has been done to obtain a certain special effect. Or what work players do. This is why social networks become an excellent tool for sharing visuals dedicated to backstage.

In this image, you can have a clear example of this speech. After years of waiting in the Terminator saga, the real Sarah Connor interpreted by Linda Hamilton. What better opportunity to use videos on Instagram and add additional content to give fans exactly what they are looking for, that is to say juicy information and scenes behind the scenes? Do not forget the importance of this social phase.

Promote films on social networks with a teaser

Countdown. On the official Star Wars account, there are exciting pieces of New movie Accompanied by a countdown which has the desired and expected effect: trigger a good dose of curiosity.

But not only that, in this way, you can activate a feeling of waiting Lever on the community. So, constantly nourishing the public, you can hope for an interesting effect.

Intercepts discussions on social networks

When the equipment starts to operate on social networks, you can consider the idea of ​​creating a path to intercept discussions on social networks and interact with the public. In this way, you can assess the Public feelingInteract with the people who decided to talk about your product.

To get a good result, you can use Hootsuite and TweetDecks that work well on Twitter, while for websites, you can Activate a free profile On Google Alert. The mention is certainly the complete solution with Talkwalker which is certainly one of the most effective realities of this work.

Create a virtuous commitment on social networks

Obviously, it is not enough to follow what others publish, your goal is to stimulate the conversation. How? Look at the example taken from the official Twitter account of chapter two of it.

The idea is simple: add attractive visual content, with Movie teaser And particularly interesting scenes, and continue with a question. The classic call for action that works on engagement, participation. This creates buzz, interest, expected.

To read: Come the analysis of the feeling of suns social prices

How to promote a film on social networks

As you can also understand from these examples and how I expected it, the real success of a advertising campaign For a film, it is delivered with the joint work between what moves offline and the amplification that happens thanks to social networks. Do you still want a virtuous example?

Look at this foray Zoolander protagonists On the Paris Fashion Week podium. The viral effect takes place thanks to the combination of the extraordinary event and the strength of the social network.

In your opinion, it is the good combination Also to adopt for small sectors such as independent cinema? Are there other cases to add to the list? Let us make this theme together in the comments.