How to improve the LinkedIn profile with a few actions

How to improve your LinkedIn profile

Today, you cannot ignore the fact that it is necessary to present yourself in the best possible way on Google and via social networks to find work online. That’s why it’s just to explain How to improve the LinkedIn profile. No, it is not enough to fill all the fields requested: this is only the starting point.

Because it is not very difficult to do, you just have to work on certain points which seem unimportant or even secondary. In reality, on this social network dedicated to professional relationships, it is enough to work with simplicity and precision (but also love for clarity). Where to start?

Create a descriptive URL

Let’s start with the base: when you open a LinkedIn profile, don’t forget to configure Web page address – That is to say the URL- in order to clearly represent your name and family name. Access the profile icon.

Then change and then on the element dedicated to this parameter. Remember that the personalized URL on LinkedIn can have a Length between 5 and 30 letters or numbers. Avoid symbols, spaces or special characters. If you cannot find your name and family name use simple variants, here is a required creativity: you must be information.

To find out more: how to improve the company page on LinkedIn

Add a good blanket

As it happens for the most Part of social networksLinkedin allows you to personalize the cover. Here you can add a representative image of your work universe (you can find many free photos on USPLASH to use for this purpose), but it is also possible to personalize.

It is best to use this space to leave a message, one0idea. With Canva, you can create personalized covers in a simple and clear way, you have ready to use models to write your title on the cover of LinkedIn. The images should have these dimensions: 1192 x 220 pixels.

Use your name and last name

The main field of your LinkedIn profile: name and surname. It may seem absurd but even in this compilation phase, there is a need for attention. This is the most important field for your presence on the social network in question: Avoid nickname or nicknamesare not very professional.

Unless they are part of your brand with which you want to make yourself known. Do not insert acronyms, specializations and titles. Name and surname, simple. An interesting detail: from the mobile, you can add the Pronunciation of your nameFundamental if you are looking for work abroad or if you have a little -known surname.

Choose your personal photo

How to improve the LinkedIn profile? There are many solutions that you can set up, but it is really essential: the choice of image. It is Personal photoThe avatar, your business card.

This will act as a pioneer and present your profile. Choose an adequate photo In the context, avoid the photos in black and white or unclear, blurred. Predict the images that depict your figure in the foreground, with a serious expression but not too much. Smiling but don’t laugh, here’s how to introduce yourself to LinkedIn.

You must be a professional, not a bureaucrate. Choose a photo on which you dress the clothes that reflect your style and your function, do not require uniforms that do not concern you. To improve the goodness of your personal profile, you can use internal editing tools. And remember the recommended size ofImmagine Logo: 300 x 300 pixels.

Description of your business

Immediately after the name and surname, you have the possibility of inserting a simple and immediate text chain to describe your role, which you do for your potential customers. This element is fundamental for two aspects: It is useful to understand immediately who you are and what you do, but help strategic positioning on LinkedIn.

Those who deal with SEO on this platform know that the text in this area helps to be found when people do not seek your name and last name (in this case, the field indicated above helps you) but the role. Obviously, here, you don’t have to work abundant with titles and keywords.

How to fill this section this section Genically called title? Write your field, what you specialize and what you do. Without improvisation. Here, the words are important, you can Add a maximum of 120. And they will help you find yourself on LinkedIn. But that does not mean boasting skills.

Add the current position

To finish the preceding the fold very well – composed of an avatar, an avatar, a name and a title – you can suggest to LinkedIn to show your current position and perhaps also school that you assisted.

So, to the right of your presentation card Icons appear Who immediately suggests to the visitor what are your current commitments. And the main training you have followed.

Focuses on good testimonies

When they ask me how to improve the LinkedIn profile, I immediately point to this element: it is very important to have opinions, testimonies and confirmations of your skills. It is not a secret and is not prohibited, you can ask your customers to leave some Sincere opinions Compared to your work.

What you don’t have to do is lend yourself to the exchange of criticism. Sometimes I receive messages from people whom I do not know and who ask me to leave a positive examination in exchange for a testimony just as good On my LinkedIn profile. Obviously, the answer is negative, never lend itself to that.

Add information content

Linkedin allows you to work with a large amount of multimedia content inside the profile. You can first add a star field, the box to emphasize One element. Here you can choose between links, publication by LinkedIn Pulse and more. I take this opportunity, for example, to give important communications compared to my activities to be published on the internal blog. How to improve the LinkedIn profile?

There is the option relating to the individual elements of the program: each work activity and study experience It can be enriched with presentations, videos, documents and hypertext links.

Without exaggerating and boasting, enrich your work with everything that can affect the user looking for more information on your account. Recalling that the more you enter, the more the noise must be overcome to reach What is really worth. It is therefore fair to insert but without exaggerating.

To read: Advice to increase engagement on LinkedIn

How to improve your profile?

There are few fields to respect in the general framework of the LinkedIn profile. The difference is given from this point: the simplicity of information. Just follow an idea, that is to say to inform people as clearly as possible. Who you are, what do you do, because you have to pay attention to your profile. You have already started a Optimize the LinkedIn profile? Do you have any questions? Leave your opinion in the comments.