How to increase engagement on LinkedIn

Linkedin: Better practice to increase the commitment of your messages

In this article, I will reveal some best practices to increase engagement on LinkedIn and to better understand how your algorithm works.

Happy reading!

What is the secret to getting an excellent commitment to your LinkedIn messages?

When you publish an article, LinkedIn will make it visible – first of all – to all the people who could benefit from it: colleagues, knowledge with whom you share the interests and experiences, people similar to you.

Another important factor to consider is certainly the content qualityWho – as well as on all other social media – must be interesting, reliable and must generate constructive conversations.

But that’s not all. Everything you see in your LinkedIn home page is based on signals that you give yourself to the platform: tastes, hashtags, participation in certain groups and people have followed.

How to vary the type of content

Another tip that I can give you to increase your visibility on LinkedIn is to vary the type of content: articles, short items, videos, etc.

Studies show – however – that LinkedIn prefers no particular format among those listed above.

But when you write, you can do certain things to stimulate commitment:

1. Do not forget the use of @ symbol to mention the people you are talking about in your message, or that you want to get involved in all cases.
2. Leave space with straight hashtags, but use a maximum of 3 for the content and selection on the basis of the niche that you approach.
3. Preferential specific and sectoral words rather than the usual generic hashtags.
4. Never forget to respond to comments (and do it as soon as possible) and add information to always maintain the active conversation.

These best practices are essential To find new customers, partners or simply create a network of contacts useful for your business.

The best way to do it is that of Create value relationships And gain visibility by means of content created ad hoc for your network.

Once you have published your message, based on the reactions it will receive in the early hours of publication, Linkedin will give it a quality score.

On him, his visibility will depend on the following hours and his distribution in user flows.

As a pleasure to the LinkedIn algorithm

You wonder how to create content that I like LinkedIn algorithm?

Then read the following lines.

1. Make your profile as complete as possible, inserting clear and complete information.
2. Avoid following contacts that have no relevance with your professional profile
3. Public and news updates capable of generating a discussion
4. Give value to people in your network
5. Take information to credible sources

Linkedin, unlike Facebook and Instagram is the Social network of professionalson which it is important to invest time and commitment to build your personal brand.

For this reason, it is essential to know the Operation of the algorithm From this platform, you can therefore use it to your advantage and create new job opportunities and partnerships.

My last advice? Start immediately to put into practice the indications contained in this post to lay the foundations of a successful 2020 on LinkedIn, the social network of companies and professional contacts.