How to increase the notoriety of the brand thanks to influencers

How to increase the notoriety of the brand thanks to influencers

Nothing works better than influence marketing to make your brand better.

More than 81% of marketing specialists who use content created by influencers declare that – the latter – have an efficiency of 51% higher than the content created by the brand itself.

Influence marketing is practical, which means that companies of all sizes can use it to promote their products.

You can work with influencers in many respects: simple production of content in the competition and the reference program.

In this article, we will examine the different ways in which you can use influence marketing to increase the notoriety of your brand.

But first, let’s examine why influencer marketing is such an effective tool.

Because influence marketing works

Word of mouth has been an effective marketing strategy for years. And influence marketing is nothing more than a digital form of traditional word of mouth.

However, as the whole activity takes place in a digital world, you have a great advantage: you can carefully measure the public response taking into account fundamental measures as I like the number, actions, etc.

Influencers, by nature, have a large number of faithful and devoted disciples on social networks. The latter perceive them as experts in their niche and take into account their recommendations.

Unlike traditional celebrities, influencers have a solid relationship with their fans.

Regarding marketing campaigns with influencers, there are more social platforms to choose.

Who are you wondering for you? The answer is simpler than you think: find the platform in which the target audience spends most of the time.

For example, Instagram is the favorite platform for B2C brands, especially for fashion and lifestyle companies.

According to a Medikix report, around two thirds of marketing specialists will spend most of their marketing budget on Instagram.

Another study by Medikix revealed that 89% of marketing specialists get a comparable or best influenced back on investment than other channels.

Exploit influencers to create engaging content

The best way to create content to publicize your brand is to leave influencers creative freedom: they know their subscribers and know what they want to see and hear.

What you need to do is examine the quality and relevance of content products to make sure they correspond to the values ​​of your business.

To facilitate content creation, you can create directives according to the vision of your business and provide them with your influencers.

Create a competition

Competitions and tributes are among the best strategies to promote products and create positive mouths. You can use them to increase visibility on social networks and direct traffic to your website.

An effective competition will allow influencers to create a curiosity between subscribers and encourage them to try the product.

Conclusion

With the right influence marketing strategy, you can therefore increase the notoriety of your brand brand in an extremely effective way and with low costs.

To achieve this, you will need a perfect combination of three fundamental components: the right platform, the good influencer and the right strategy.