How to increase the visibility of the website on Google

6 tips to improve website visibility on Google

This is the classic need for those who decided to invest in the web and who must be found by the right people. Then to those who ask how Increase visibility of the website On Google, I answer like this: first identify your target. Because the question is practically useless if you decide to proceed blindly.

The need is clear, you want to increase visits to the pages that bring visitors To train and product cards. But this is not only done by focusing on the quantity of clicks: you must work strategic, bypass the points where most competitors are concentrated and work on specific niches.

Those in which your customers are located. So, the first rule to improve the visibility of a website on the search engine: understand who you are and who you want to reach. To do that He adopts a strategic approach. And some advice on the techniques to adopt. For example? Here are the tips from my experience.

Read: how to distinguish Google requests

Optimize all pages of the site site

The problem is often simple: we focus only on the sales pages by forgetting the rest. Even the home page which has always represented one of the fundamental resources for those looking for your brand name. You do not need to be extreme in your way of understanding the optimization of SEO on the page.

Do you just need to think: people looking for this resource find it perfectly what it is? The title of the tag and the meta description help the user (and google) to understand what are the Page contents. And again, in these pages, there is a minimum of text capable of contextualizing?

Cura i tag title e the meta description Of all the pages, also those of services such as me and contacts. Always thinking of the text that the user should help move without a hitch in the resource.

Use different supports in the SERP

It is not said that visibility on Google only arrives thanks to the web pages. You can position yourself in different ways, for example using images or even videos. Using a site site for multimedia content, for example, you can Bring traffic to pages of your blog or website.

SO, How to behave? Study the results page and find out what research intention is, what people want and what is the ideal format to present the content of your website.

Open a business or staff blog

In short, uses a versatile and pleasant tool for the user in order to intercept information traffic. That is to say the one who welcomes the trafficking of an audience Interested in conversion But it can become a track. That is to say a potentially interested contact.

Information research traffic, that is to say that potential customers looking for useful responses, can be decisive. How to increase the visibility of the website on Google? Open a section dedicated to the blog, create a editorial calendar Based on a search for keywords and follow the long tail strategy.

Concentrate on (good) long-tail keyword

This is a good rule to follow: your blog should not be a tool for Mount the serp on the requests with a high traffic volume. Or at least, this should not be your main objective if you are wondering how to increase the visibility of the website on Google in a useful period and with acceptable budgets.

Better to focus on research with a higher number of keywords and lower traffic volume. There will be less competition but, if you can Evaluate the CPC well (Cost per click) You can intercept a niche.

For a business that He wants to find customers online And to improve visibility in a strategic way is how to follow. Not the one who suggests you to increase visits for no clear reason. Or rather, just to satisfy your ego which does not bring useful. Therefore a worthy turnover.

Improve extract in Google SERP

Referencing optimization does not only concern the use of certain keywords. And have more visibility in the results page You should also assess how you present yourself. I have already underlined the importance of the label title and the meta-description, I would add that you can have more possibilities by working on the rich snipper.

That is to say the elements that allow you to improve the presentation of Snipper’s information in the SERP. Thank you to these Code channels Who implement the web page, you can anticipate several data. As, for example, an overview of the dish and cooking times for recipes or the sequence of a tutorial.

The possibilities offered by Schema.org (archive of structured data that you can use) are endless but to simplify the work, you can use one of the many WordPress plugins which allow you to insert i rich extract Unlikely code changes. One of the best is certainly the rich extract plugin in one.

Define the advertising budget

This is true, when they ask how to increase the visibility of the site on Google, there must be this element. Always? Well, it depends on so many factors, but it is certainly true that in many sectors, it is impossible have hope If you don’t think in terms of SEM. I’m talking about compound search engine marketing:

• SEO, organic positioning.
• Sea, advertising on search engines.

This last element is essentially based on this native advertising process which allows you to Create advertisements which are positioned in the SERP in areas particularly useful for increasing the visibility of the brand. And the possibility of receiving useful clicks for final purposes: find useful customers online.

To read: what are the main referencing errors to correct

How to increase the visibility of the site?

Maybe you’ve already understood: there is a need for a constant and thoughtful balance. You cannot improvise, it is necessary for a clear strategy that allows you to optimize the destination pages that bring customers, but also the blog structure This allows you to improve reputation online. Do you want to start from this point?