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Best video format for Facebook 2019

Videos on Facebook in 2019 get the Better organic scopeThis is why you should know what is the best format.

There are a thousand different ways to obtain results in the world of social media marketing, but if you want to harvest good fruit, you must aim visually. That’s why today I want to talk to you Best video format for Facebook. That is to say how to follow to do a good work of content marketing.

Because this is always the problem: we, web professionals, often and willingly, we fall into the quality trap intended for an expression of juice, consistency. There must be the pulp, you must communicate something useful. AND I confirm 100% This passage cannot be otherwise in these cases.

But never forget – and I strongly repeat – that Facebook is a social that Take advantage of the visual To maintain high attention, he rejects the quality content that keeps the public on the platform.

It is not enough to have something interesting to say, you must also go up in the best possible way. And this way must follow the rules Which independently of video assembly techniques adopting the user experience and multimedia habits. In other words, here is the best video format for Facebook.

To find out more: social media marketing for hotels and restaurants

The videos feel even without audio

One of the fundamental rules when choosing the video format: what you put online should be usable With the extinguished audio. Because often people, mobile phone or office, want to see and not hear. In addition, Facebook videos automatically play the visual with the audio deactivated.

The MILNNIAL MIC Information Site, which is also on average 150 million monthly views on Facebook, said that 85% of its 30 -second views are without sound. Popsugar said its silent video views vary between 50 and 80% (cast iron).

It is therefore important to ensure that videos, especially when they are ADV advertisements, also attract spectators with the audio deactivated. When the sound is off, you can use quality imagesSubtitles and text on the screen to tell your story. It is also a narration on Facebook.

You have to make square videos on facebook

What is the best format In terms of proportions for your Facebook videos? The answer is simple: square videos have excellent results in implication terms medium, views and coverage. This is particularly true on mobile devices, where the greatest attention is concentrated.

How much should a video on Facebook?

Never fall into the response trap dry and decontextualized. It seems too simple to reduce the work of video publishing by improving brevity and simplicity. You have to delete, it’s true. You must base yourself on the lower seconds possible, but not at the expense of quality. And relativization of the response. This means that the duration of the video depends on the ultimate goal of your business.

According to HubSpot, the ideal length of a video on Facebook is a maximum minute, in this way, you get as much commitment as possible. But mood gives more precise answers than the objective of what you have published: we are talking about testimonies or videos dedicated to products For a demonstration?

The other important figure is that linked to the negative aspect: «59.9% of consumers indicated that too long video would greatly dissuade them from watching». It’s worth these too long videos They affect upstream On user choices. Evaluate your choices when you decide what is the best video format for Facebook.

Thumbnail and preview: Create a video overview

Based on what people decide to watch your videos on Facebook or not? It depends, there are several aspects to assess. One of them is the overview that loads the video: an image that you use as a cover and which gives you the possibility of anticipating (with the title and the legend) the content you have loaded. You can insert the Miniature graphics When you download the video. In size, models and more, you can cut the head of the bull and use the now essential canvas which offers predefined models.

Direct Facebook videos or live professional?

This is one of the most important social trends: live videos can make a difference because they exploit the immediacy, on the non -physical presence of your audience in certain circumstances. Common opinion? Without Direct video on Facebook The user would have lost this event, so he becomes a resource.

An essential resource to be used to involve people in exclusive episodes. Or perhaps to show behind the scenes of an event or to make a kind of direct from a important event. Just to give you an idea of ​​the power of this vehicle, here are some data taken from Go- Globe.com:

«80% of the brand’s public prefers to watch the video live from a brand to read a blog, 82% prefer live video».

Watch out for the first seconds of display

The problem of the length of the video should not distract attention to you: I The first seconds are decisive To give the reader essential information, to hang the interest and suggest the subjects that will be addressed. This is why, often, in videos, there is an introductory section of a few seconds to make a summary of the subjects covered.

Certainly, it is important have an initial This is a musical reason. But don’t forget to be incisive and immediately capture the user’s interest you want to reach. What is the metric to keep in mind? I do not want to exaggerate, but generally experts suggest not exceeding 3 seconds. This is the time required to make a decision and it is the fan you can take advantage of to be noticed. As Facebook also suggests:

«We know that 65% of people watching the first three seconds of a video will watch for at least ten seconds and 45% will continue to watch for thirty seconds. Consider the images and titles of the video sticker that will bind people in your story.»

Video formats to download on Facebook

Facebook offers a wide choice of video formats that you can use to download content. You can find the list on the official guide, but if you want to be aligned with the indications left by Mark Zuckerberg, you can download your videos in two favorite formats: Mp4 o movWithout forgetting that you can use AVI and WMV.

To read: how visual content marketing

What is the best video format for Facebook?

The solution is here, without delay: the best format, whatever the technical terms and the limits of the platform, is that appreciated by users. There is no other judge in these cases: better a long or short video? Better with or without audio? In color or black and white? The choice only depends on those who must assess and assess work or not.

Your capacity as a strategic of social media: understanding, analyzing data and making decisions in terms of content marketing to optimize the visual in relation to the indications that have emerged. The advice that is upstream is as follows: you have to give people what they want, not what you think is fair. Do you want to add something? Leave your experience and help me improve this guide to choose the Best video format For Facebook.