How to use Tik Tok for a non -profit organization and onlus

How to use Tik Tok for a non -profit organization and onlus

It is now difficult not to know it.

Tiktok is the social media platform that allows users to create or download videos that last up to 60 seconds and add songs, sounds or voices to Dub.

With more than 800 million active users from around the world, Tiktok is part of the daily life of many people.

The application has become very attractive for adolescents thanks to the possibility of easily obtaining visibility via their videos.

Obviously, companies also caught the potential of the platform and quickly adapted to the new trend.

Currently, companies, influencers but also non -profit organizations use Tiktok to disseminate information, advertise and collect funds for social causes.

Tiktok’s interface is particularly suitable for the creation of videos that tell whole stories in 15-60 seconds.

In addition, the platform is equipped with very intuitive publishing tools and this allows users to create professional quality clips directly from their smartphones.

Non-profit organizations can use the potential of this platform to increase the awareness of their mission and act as a megaphone for fundraising campaigns.

How can your non-profit organization use Tiktok?

Let’s see it together in the following lines.

Hashtag challenge

Tiktok’s challenges, in which users use to carry out a certain activity, is a great way to make your viral cause by encouraging user participation.

Among other things, the platform has collaborated with various non-profit organizations to create a hashtag challenge via the Tiktok for Good initiative.

When you create a new hashtag challenge, make sure there is a well-defined goal and a clear and simple goal. The hashtag you create for the challenge should be easy to type and remember.

An example of a successful challenge was the #Cookewiethacuus campaign of Oreo.

Oreo promised to donate to save children once it has been reached at least 1 million videos downloaded with the hashtag Challenge.

Once established which hashtag of your challenge will be, the next step is to stimulate public participation.

Also try to share your challenge on the rest of the social networks, in order to attract an audience interested in other platforms.

Information videos

Some organizations manage to make large figures thanks to the information videos that educate spectators on their cause.

By sharing what your non -profit organization does, by presenting the members of your team and showing what is happening behind the scenes, you can come into more in -depth contact with your subscribers and acquire new ones.

Bringing your audience behind the scenes is a strong demonstration of transparency and helps strengthen confidence between your non -profit organization and your supporters.

Sharing on several platforms

The high quality content that you create with Tiktok can be easily shared on all your social channels.

Simply press the sharing button in the lower right corner of your Tiktok video to make the sharing options appear on the screen.

By sharing Tiktok’s videos on other social pages, you can bring your content to a different audience and at the same time, you can win new subscribers on the platform.

Stickers For donations

In April 2020, Tiktok announced a new function of the stickers for donations that can be added to live videos and streaming.

When a spectator clicks on a donation sticker, he can donate in the application to the cause chosen by the video creator.

Currently, there are a limited number of organizations to which it is possible to make a donation, but it is to be hoped that the platform will soon open the option for other non-profit organizations.

What Tiktok can do for your non -profit organization

Tiktok can therefore be an effective marketing tool for non -profit organizations that wish to easily create captivating content to make a new audience of supporters.

As the world of Tiktok expresses, he uses these suggestions to fully exploit the platform.

And what do you think?

Let me know below in the comments!

See!