Influence marketing: best practices

Influence marketing: best practices

The power of social networks In fact, the way companies are approaching marketing have revolutionized.

The methods to promote a brand have multiplied, but the competition is also multiplied: being able to emerge is more and more demanding.

One of the many methods to obtain greater visibility on social networks is that of influencer marketing. What are we talking about? We see it together in this article.

The figure of the influencer

A little swollen term, don’t you think?

An influencer is a figure with credibility and capacity necessary to persuade other people to try products or services.

Often perceived as a pioneer or experts in a certain sector, they are often bloggers, celebrities, users of YouTube or other personalities with an important suite on social networks.

What is one of the strongest influencers? Which, thanks to social media, manages to be very popular, but at the same time much more «close» to us than the ancient VIPs of the past.

For this reason, in the eyes of users, their opinions and criticisms are much more credible.

It is a fact: people trust the recommendations of the people they know.

Word: credibility.

What makes a credible influencer? The number of followers, no. More now.

You also know this: it is very easy to «inflate» the usual vanity measurements.

To determine if a social media personality is really an influencer, you must examine the involvement of his audience and not limit yourself to the simple count of subscribers: to make sure they are authentic checks if people share their messages, leave comments and interact with their content.

The advantages of influence marketing

Why should a company benefit from a collaboration with an influencer?
Here are some of the main advantages ofInfluence marketing.

Increase your brand credibility

Especially when a brand has just landed on the market, it must obtain visibility and credibility. Having positive criticism of your niche influencers can help you get your target confidence.

You can enter a new market niche

Why not. Each product / service has more than one buyer.

Starting a collaboration with an influential character in the social media world is an excellent strategy if you extend to the market.

In fact, influencers have a well -concentrated audience And inviting them to promote your product allows you to reach their subscribers. In this way, new opportunities are created for those interested in your sector to find out more about your brand and your offer: an excellent way to obtain «Target» subscribers and generate lead.

Increase sales influence marketing

One of the main objectives: increase turnover.

If you structure your strategy of Influence marketing You will be able to increase the visibility of your brand, but also to convert contacts into concrete sales opportunities.

Are you ready to partnership with an influencer? Here are the steps to follow to create an influence marketing strategy.

Best practices for a successful strategy

1. Find the right influencer for your brand

You can’t go wrong. A self-compliance strategy must be well structured.

In the case of influence marketing, it is essential that the influencer with which you collaborate has the right identification information to promote your product. Otherwise, you could not reach your target audience and the effort will be useless.

Here are some suggestions that can help you.

2. Offer an advantageous offer

Now that you have selected a list of influencers adapted to the promotion of your product, you must proceed to the next step.

How can you make them promote, advise or review your product?
Here are some suggestions.

Interact, but with the criterion.

You can mention them on social networks or mention them (or their creations, lessons, etc.) in your messages. This could push them to share your message, follow you or at least familiarize you with your brand.

Alternatively, you can contact them directly. Remember, however, that probably You will not be the only one trying to approach them.

To start a collaboration, you will have to explain clearly what the advantages will be for them. It is more likely to examine or recommend your product or service if it receives something in return.

This does not necessarily mean money. In fact, some influencers do not like to receive money from partners because it may seem an incentive to make non -impartial exams – and most of the public is very attentive to these aspects.

Instead of money, You can provide compensation in the form of free products who can test in preview. For example, if you are a brand of makeup products that work with influencers in the beauty sector, you can send cosmetics or free products.

3. Establish a relationship

Influencers are not a simple disposable tool.

The construction of a communicative and precious relationship is essential to maintain the motivation and value of the content that will produce high.

To increase the possibilities of additional collaborations, show your influencers who support their activities and continue to build a relationship with them. Make sure to emphasize.

4. Take a trace of your campaign

Do you know what most companies do? They forget. They forget to trace, monitor, optimize.

You don’t have to do so. Keep up Trace of your data and campaigns: It is essential to determine which methods are effective and which are not.

You cannot know if a marketing strategy works if you cannot draw it and measure it!

Now that this article is finished, you have all the basic tools to build your next influence marketing strategy.

In this area also, there is a fundamental rule: quality is better than quantity.