Instagram brand content ads – what they are and how to activate them

Other news in the Instagram house: brand content ads arrive

Official news is a few days ago: from now on, advertisers will have the opportunity to sponsor the Organic brand content Creators on Instagram.

But what does this novelty imply specifically?

Thanks to brand content ads, it is possible promote The contents that influencers create for businesses.

Collaborations, on Instagram, we have seen a lot: but now it’s time to be serious. With this novelty, organic posts go back in the background and Brand content adsTo the delight of advertisers, they will be part of an increasingly wide and effective marketing strategy.

Thus, every day more, the most famous narration platform in the world becomes a meeting point between brands and creators, increasing the trust and the visibility on both sides.

Let’s move on to practical things: in functionInstagram suede of Instagram brand content?

To create brand content ads you need Two fundamental steps: First of all, the creator must give his consent to his business partners to promote his organic publications as sponsored annuities.

Brand content can only be published by profiles and pages that have access to the brand content tool on Facebook. On Instagram, all accounts can publish brand content.

However, there are a series of requirements to be observed:

1. Pre-roll, mid-roll or post-roll announcements in video and audio content should not be included
2. Banners should not be included in videos or images
3. It is not possible to include the interstitial in the first three seconds of a video and those included after or at the end should not last more than three seconds and cannot be included in the FB and Instagram stories
4. Opinion and consent of the trading partner must be able to mark a page

Read all brand content regulations.

As you can read the Sula help page of Instagram, because this function is being implemented, for some, it may not be available yet.

But how do you label the business partners for Instagram brand content?

Once the consent has been obtained, the trading partner will find the publication sponsored in the «advertising management» panel and can choose to sponsor it in the flow or stories.

This implies two important advantages: first of all, brand content can be addressed to a specific public And more in the target. Second, the performance of these announcements can be analyzed in a more technical and specific way thanks to the precious data in the «Advertising management» panel.

Brand content ads will therefore be available for all advertisers in the coming weeks.

The umpteenth novelty in the Instagram house seems to be the beginning of an increasingly strong partnership between the creature of Mark, the brands and the stars of the flow.

«This is only the beginning and we will continue to invest in brand content to offer even more value to people, creators and businesses».