KPI of a Facebook page: 5 always important settings

What are the KPI of a Facebook page?

When you decide to deal with a good marketing plan on social networks, you cannot do data. And especially Kpi di una Facebook page. The reason is divided into two: first, the Fans page is always the essential tool of all companies and which decides to focus on digital marketing.

You can decide to promote Tiktok, Instagram Pinterest and so on. But the Facebook fans page remains a concrete and measurable reference. Precisely for that (and here is the second step), we must focus on the king and reason Termini in kpi. It is a key performance indicator. That’s to say?

These are parameters capable of demonstrating clear growthimprovements or worsening of social activity. In this way, it is possible to do seriously, check the data that really shows how the path takes place towards marketing objectives upstream by the strategy.

KPI of a Facebook page: Number of fans

The first point which is always just to consider: the public, in particular the number of people who have decided to follow your updates. At least in theory Because you know well (and we would miss more) that people in the list of fans are not updated punctually compared to your business.

Only a small percentage sees, by the organic source, your work. We can therefore comfortably confirm that the number of fans is not a very valid KPI for a Facebook page.

Indeed, it is a vanity metric which is used to display but does not give much information. On the other hand, it is not entirely rejected if it is evaluated with regard to the growth of the public: to understand if and how the base of the fans develops, regardless of the total number of followers which can be influenced in a thousand different ways.

Read: Find the right influencers on Tiktok

Commitment, involvement of people

Let’s go with sunny ribs and specific measurements. You want to start defining I Kpi di una Facebook page Capable of really saying the work done by your content? Perfect, you can measure your fans’ involvement for each published article. This happens in different terms. That’s to say:

• I like.
• Sharing.
• Comments.

In turn They can be positivenegative or neutral. In addition, the commitment also takes into account the type of reaction which remains in addition. From all this, we obtain the rate of involvement (engagement rate afterwards) which is certainly one of the most important measures to follow and trace.

It is determined in a simple way: it is the percentage that tells the people who saw an article with those who decided to leave a tangible brand in their passage with one like.

But also a sharing or a comment. Without forgetting the click. This is important because it allows you to understand What can be useful In terms of content marketing for your Facebook page.

Reach and KPI content on a Facebook page

Another very interesting metric when we talk about optimizing social work on Facebook. Especially because it allows you to assess a point: the scope of Content that publishes.

That is to say how many people see your articles, links, photos and updates with videos that Publish on the page. You already know that organic scope does not have a good time, right? It is a well -known fact.

But what do you do to improve the range (is the translation of the scope) of updates? Is there content that attracts attention more? What is the Best time of the day To make fans? All these questions are part of the work to do by keeping the KPIs in mind.

Click on the rate: How many people click?

We are practical people We want concrete data. Like those who allow you to understand how many clicks have received a link. But it is not an interesting value, these are absolute data that indicates that little.

Readings with impressions, that is to say: people who have seen this link, how many have clicked? You can therefore save a very interesting fact, the KPI of a Facebook page that allows you to get information on the effectiveness of the copyThe visual and the subject of what I share.

How do you get value? Take the click number on the link E Divide it by impressions. Multiply the result by 100 and you will get your percentage of people who have seen the link by clicking on it.

Conversions, sales generation of leads

In the end, we come to what you need: what are the concrete results? The KPI listed in the article allows you to monitor the quality of the work, but in good summary, you only want to know how much you have Sold thanks to Facebook. With good data monitoring work on ADV, you can get this value and you can do it even if you have defined the generation of leads as an official parameter of your campaign.

Read: what is and what is for Facebook

What are the best kpi on a Facebook page?

The question is not trivial, we often observe data that represent nothing. And yet they seem particularly important to us. This is not the case, and if you don’t have well Present the possible measures To be observed, it is preferable to assess specific advice. Especially if you want to invest in Facebook ADV.