Make the first steps with Instagram guides

Make the first steps with Instagram guides

Recently, Instagram has extended the functionality of guides to all users, in order to encourage content sharing long shape Easy to use.

So, for marketing experts, this is now the perfect time to learn one or two things about this new feature.

Post, Storie, Live, IGTV, Reels e Ora Guide.

The time has come to host a whole new content sharing format on Instagram.

Instagram guides were introduced for the first time in May 2020 to help people find themselves in the resources of the mental health platform to deal with the COVVI-19 situation.

The first days, Instagram allowed a group of organizations and selected public figures to participate in the sharing of recommendations and suggestions on how to take care of you during the world pandemic.

As explained by Instagram, «When you see a guide, you can see publications and videos that Creator has selected, combined with useful tips and advice. If you want to know more about a specific article, you can touch the image or video to display the original Instagram publication. You can also share a guide in your stories or directly touch the sharing button in the upper right corner «.

Organizations such as AFSP National, Headspace and Klick Safe were among the first participants to share the content well using the new Instagram feature.

Recently, the platform has expanded the functionality of guides to all users. So let’s see how to start taking the first steps with the guides.

How to create a guide on Instagram?

To create your first Instagram guide, touch the Plus icon in the upper right corner of your profile page and select «Guide».

After selecting «guide», you will have the possibility of selecting three types of formats available:

• Places: to recommend places in your city or elsewhere.
• Products: to recommend your favorite products.
• Post: to recommend the items you have created or saved.

Places.

Places is the type of perfect guide for all those who wish to share their advice based on location. The guide format is very similar to a blog article and allows you to highlight your advice with additional comments and observations without simply publishing videos and images.

And for brands, it is a great way to highlight the publications of customers that mark the position of your shop. In this way, you can also show the content generated by users in a fun, alternative and engaging way.

Products.

For companies that are always looking for new ways to show their products, this feature is perfect.

But don’t forget that products of this type can only be presented if they are available on Instagram Shop.

A suggestion for professionals: with holidays around the street, you can create a guide inspired by the holidays on how your products come into play during this time of year, as well as useful suggestions and advice on how to use them.

Job.

This is trained can be used to share a related associate thread that you have already saved or shared in your flow.

The NBA guide which presents the players of the next NBA Draft Class 2020 season is a good example of how to use this type of guide.

After publishing a guide, this will appear in the appropriate section of your profile.

Instagram has also said that in the coming days, it will be possible to access the Guides in the Explorer section, just like already for coils and IGTV.

Instagram guides therefore offer excellent opportunities to brands to make themselves known via the platform through a treated flow of publications and visual narration.

Ok, I created my first Inst guide. And now?

Excellent question.

At the end of the fair, there can be millions of updates, but success will always depend on the marketing strategy you will use.

And what do you think? Let me know in the comments!