Manage business reputation online: how to move?

How to manage the reputation of online companies

By Manage business reputation Online, you need two pillars: an adequate strategy and effective tools. In both cases, you cannot improvise, you must make sure that each choice is linked to a reflection for the protection of your brand. But also to its diffusion and optimization.

You don’t just have to make sure that everything meets your needs and that there is no criticism on the horizon. To manage online corporate reputation, you must have a Large and articulated vision. Capable of going beyond the defensive aspect to exploit surveillance efforts. Specific ideas?

Read: How to increase the brand’s reputation with influencers

SERP DE PRESIA Google with the best positions

Is there a starting point to manage the reputation of a business on the Internet? Of course, you must be present in the excavations of the public when They cite your brand. For example, start to record a domain name with one of the many suppliers (Internet service providers). So you can create a website.

This can be an idea to buy several domain extensions to protect the brand and perhaps activate a small Google Ads campaign, even with limited budgets, to prevent someone from using your name disproportionate. AND Godfather Capable of knowing you from the first position. At the same time, you can save social profiles with the name brand. Compared to the advertisements in the Google SERP, do not forget that:

Create owners to manage comments

The second rule to improve the brand reputation From your business: make sure that the opinions of people who know you – customers or potential tracks – are free but controlled. Some examples?

You can work on a corporate blog or a facebook page. Or you can create a Profileo Su Trustpilot Or maybe TripAdvisor if it is linear with your business nature. The basic idea is as follows: let the possibility of commenting and writing opinions but in a virtual place that you can manage in the first person.

THE freedom of opinion And the word can be a good idea to transmit a transparent and faithful image towards the public. But you must always be able to monitor and respond.

Monitor the online mentions with adequate tools

To manage corporate reputation online, you need to understand how conversations that find space on the internet are articulated by the various Social web platforms. For example, you must understand how your brand is mentioned on Twitter or Instagram, if web pages are published that mention your name.

Without forgetting the importance that it can have Comments on a blog or sectoral forums, discussions and comparisons between real people are articulated here. Online potential customers. To trace this, you need to use a series of tools that you can use for free and payment.

• Google Alert.
• Mention.
• Hootsuite.
• Tweetdeck.
• Howsociable.

Trace it public behavior It is important. Indeed, I would say fundamental. In this way, you can know if there are mentions that concern you and which cite your brand or your keywords that interest you.

In this way, you can decide to intervene by thanking in case are positive mentionsSolving problems and dissolving doubts. Or to remove dangerous situations that could turn into real social media. And those who know this sector know that it is a situation to avoid.

Use a behavioral code for discussions

A series of interactions develop on social networks which can be particularly useful for the management of online reputation. In some cases, these are opportunities to put Improvance your brandIn others, you can trace potential critical problems. This is why a company attentive to the reputation of an unmeat brand.

Indeed, it is ready to have everything under control thanks to an internal behavioral code to follow on social networks, in particular compared to the tone of the voice to be used. Both in publications and for more or less on conversations. In order to transform Any comparison in a resource.

The objective, however, is to avoid concluding the contrast with the public due to incorrect choice and dictated by improvisation: managing the Business reputation Online provides these details.

Feed your audience with quality content

The basic rule of abundant marketing: you must be found when People need you. The starting point to manage the reputation of the company online via the content is simple and concerns the ability to understand what is the best solution for your audience. You must be at best.

This means identifying the ideal channels to reach your target and the subjects to be tackled. Managing a corporate blog can be useful to increase visibility on Google but also to feed public with quality contentUseful and capable of conquering the attention of the people you want to make. Obviously, this reasoning can be extended to YouTube, without forgetting:

• Instagram.
• Facebook.
• Twitter.
• Pinterest.

Remember that each audience can have different needs and, theoretically, you could benefit from it by creating an effective presence everywhere. But you cannot always allow yourself, you must create a good balance between the resources and the advantages available to collect thanks to these Different online realities.

Read: Take Tiktok Marketing today

How do you manage online commercial reputation?

These are the advice for doing a good job of professional web reputation for your business. Begins to create one Stable base in the serp And on social networks, manage the content you want to use to point out and monitor conversations by managing critical problems in the best possible way. Do you want to add more?

Leave your experience In the comments, perhaps advise additional tools to make good online surveillance of conversations around a brand: there are still new tools to use.