Messenger rooms, online event and virtual encounters. Facebook news in the pandemic era

Messenger rooms, online event and virtual encounters. Facebook news in the pandemic era

Hi Marketer!

While dozens and dozens of companies try to understand how to reinvent themselves to welcome the changes made by this fucking pandemic, Zuckerberg arrives at home, some concrete news arrives:

Our Director General of Confidence, Zuckerberg, has in fact recently announced a series of new «tools» videos for the whole family of Facebook applications.

Zuckerberg made this advertisement live on his Facebook page, fully embracing the «video call» trend that is depopulated worldwide.

Here is what we can expect in the coming weeks.

WhatsApp video calls from 4 to 8 participants

First of all, from the premise to date, the applications that allow direct contact via video are the most used, Facebook has decided to increase the capacity of group video calls to WhatsApp, bringing it from 4 to 8 participants.

This upgrade exceeds the current limit of participants for videos on Messenger, still set at 6 (up to 50 people can connect, but from the seventh, the call will only be audio)

Zuckerberg highlighted the security of these video calls and was delighted to present this upgrade because it has always been one of the most requested improvements by users

Customizable context for Messenger

On the messenger front, however, new effects are about to improve the quality of the video call, the one we found really interesting is the function of «virtual backgrounds» which will allow each user to create a customizable background, no disorderly shelves or children who play behind us, with this addition, our background will be clean and professional. : P

Another interesting function is called «mood lighting», designed to effectively illuminate the participants’ face and compensate for this «house» light which does not always help be perfectly visible.

Zuckerberg has also announced the expansion of «Messenger Kids» in several regions, for those who have only connected, this version for «young» of the well -known messaging application has continued 7 million active users worldwide and has increased by 3 times in recent months.

Facebook virtual dating

Facebook also has an eye on solitary souls; In fact, singles will be able to look for a soul mate thanks to the virtual encounters (we have already talked about it in this article). The bravest will also be able to invite their «crushing» to a video chat created for the occasion. Do you feel ready?

Facebook messenger rooms

But the biggest addition announced by Mark are the new «messenger rooms», designed to compete with famous tools such as Zoom, by which and Google meet, this function will allow each Facebook user to organize virtual rooms where you can end up with friends, family and colleagues.

As we can see in the video, Messenger Rooms takes a lot of inspiration from the Zoom interface.

The biggest difference with the other videoconferencing tools is that the rooms do not require the programming of meetings, a room can be created at any time by each user of Facebook and will clearly appear in his news feed, above the stories.

Zuckerberg says that it will be a great way to spontaneously connect users via videos, increasing the authenticity of interactions and «serendipity» if called.

If early, we can all enter virtual rooms created by our friends and not, to greet those who do not feel as much or simply enjoy a group beer.

Up to 50 people They can enter a room and there will be no limit on the duration of the room itself. (Note: this function will be activated only for personal accounts and not for pages – For this type of interaction, do not forget that it is always possible to go live and speak comfortably with your audience)

To be invited, simply share the link on Messenger to our friends and – as we think – even those who will not be registered in Messenger will be able to participate in the video.

Messenger Room is now under the beta test with a group of people selected and a deployment planned for «the next few weeks», explains Zuckerberg.

Direct Facebook with guest

Mark has also added that he will bring the option to go live with a guest (a Facebook deleted function in December – Unhappy move if we think of the implications of the first months of 2020 that we all know)

Live Facebook events

As for events, however, the Facebook family works to understand how to bring the experience of «online» events, an interactive and engaging way for its users.

Still according to Zuckerberg, I Video events They can be a source of income for business or artists, this is very interesting if we think of events such as concerts or theatrical performance – Facebook says that more information will soon be published.

Direct Instagram from the office

Last, but less important, the direct instagram will be Also visible from the office and PC.

As for the explosion of videos during COVID19, ZUCK said:

«More than 700 million people make video calls on Facebook applications daily. The number of video calls has doubled during COVID-19, and certain categories, such as group video chat, increased by 10 times or more during the period.»

And instead, how many video content consumption on the Facebook platform?

Do you think you are going to try the news «Messenger rooms?» Function

Let us know in the comments!

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