Minuigida to make Facebook advertising: where and how to start

How to make Facebook advertising: Small guide to start

It is practical to have a Minuigida by Facebook advertisingTRUE? Because one of the unique characteristics of this platform concerns the ability to obtain results with good sponsorship.

Today, it is impossible to count on organic scope if you want to promote your goods or services on Facebook, having a good strategic plan in terms of advertising means guaranteeing a Targeted visits flow To get good results. But it is also true that it is not always easy to promote content on this social network. Where to start? Here is a minika for Facebook advertising for those who start.

Begins to define the objectives to be achieved

What do you want to get yours Sponsored on Facebook? One of the points to manage the first world stages of Facebook ADV is as follows: Defining the objectives within the web marketing strategy.

Facebook is a social network that can offer concrete advantages to small, medium and large, but as long as there is clarity on what to do with advertising. You can’t Promote random messages Just to provide visits to the site. For example, you can decide to transmit part of the visibility to the destination page, another to educate brands and another for good recimbing activity.

To read: Editorial plan for the Facebook page

Make sure you have inserted the Facebook pixel

Preliminary phase: Add a code chain to the site to have a starting base. The mini-skirt to make Facebook advertising must go from this point: theInclusion of the tracing pixel.

The advantages of this action are clear. You can first have Target information Observe the public who arrives on the site. This allows you to reach potentially interested people and increase sales, configure and optimize the Facebook pixel, I suggest the official guide.

Organizes the budget and advertising equipment

Before you start yours advertising work It is better to be clear the point which gives thickness to your business: the budget. I say it immediately, to get good results, you need an investment that must be managed in the right way. But the starting point is that it is not possible to advertise free on Facebook.

Just as it is difficult to do a good work of advertising without equipment to use to Create ads. Like, for example, quality images or videos and texts that can draw public attention.

Connect to the Facebook sales manager

The first step for Create your campaign Advertising is the setting of the commercial director, that is to say that the tool is used to define sponsorships in a professional manner. And assess all the steps.

How is the business manager activated and where is it online? Go to the house Business.facebook.com and define all points: name, address, Various information and payment method. Without forgetting the expenditure limit that you want to define for your online work (there is also a specific guide here).

Create the first insertion: Facebook Ads Manager

After establishing your account, you can create promotion thanks to the Facebook advertising manager, that is to say the tool Mobile and office dedicated to this objective. Here you can create advertising for Facebook and Instagram, but also on Messenger. Click on the Create and start the path button.

Define the objective

First guide of the guide to create advertising advertisements: you must suggest to Facebook What do you want to realize of this activity. Here is a screen that helps you understand what you will find in front of this step.

First of all you need Choose the lens: Facebook allows you to identify different solutions to collect what you really need in your advertising marketing campaign. You can get a lot:

• Reputation of the brand.
• Visits to the store.
• Traffic on the site.
• Generation of leads.
• Sales.
• Interactions.
• Messages.
• Installation of the application.

As you can imagine, this is a decisive phase because it allows you to guide your insertion to the good direction. The choice of the right objective is fundamental, as well as the choice of the target.

Personalized audience

When you have to choose who displayed advertising at the various filters to manage, but you can focus on something more specific: the website medical public. Remember Monitoring pixel? Perfect, you don’t have to get blind, but you can get your audience information from navigation data.

The tracking pixel must be inserted before closing the head tag and can be taken on the dedicated Facebook.com/facebook_Pixel page. You can also create an audience that is not based on this data but certainly the solution that combines Simplicity and precisionIn many cases, it is the following.

Choose and create insertion

You must understand where to place advertising. There are several solutions and it depends a lot on the type of message you have created. With Facebook Adv You can generate advertisements in the flow, in the right column, in the stories or on Messenger. All this without forgetting that you also have Instagram flows and stories.

You have the possibility of choosing between the sponsorship of links, images, videos, collections, Interactive and carousel experiences. To understand what are the technical specifications, the accepted files and the ideal dimensions of the photos, it is preferable to deepen the unique solution of this official guide offered by Facebook.

You must now fill the fields offered with images and copy. Here, the work of different professionalism comes into play: you must be able to provide information and emotions to the public Thank you to your content. Whether it is an editor with a social experience that manages the texts of your most important campaigns.

Tests, tests and more tests

In the meantime, practice, try to create the sponsored by varying the solutions and monitoring the data to understand what works. The real secret to learn to make effective campaigns This is precisely this: a constant practice. Obviously accompanied by the study of fundamental concepts to start.

To read: Specific operation of Facebook algorithm

Minuigida to advertise Facebook

This article does not want to resolve all the steps to organize a web marketing campaign based on social sponsorships. But a mini-skirt to do Facebook advertising It goes precisely from all this: the definition of the basic points and the creation of the first sponsor. Do you want to go further?