Opportunities for influencers and creators

Instagram TV and monetization: new gain opportunities for creators

Hi Marketer! If you are hungry for news on Instagram, you are in the right place.

It seems that the Zuckerberg social network has really kept its creators and influencers at heart, the platform has in fact announced the «phase 2» of the monetization of the content relating to the IGTV note now.

One of the incoming news seems to be the «live badge», a function that will allow subscribers to make donations directly to the creators, in a style that recalls the gifts that are already seen in live streaming platforms such as Twitch TV.

The main dish is rather the introduction of real announcements in the IGTV section which, apparently, will activate just before the reproduction of the content we want to see, a bit as if we are already used to YouTube.

Monetize on Instagram for creators and influencers

Ready? Let’s see everything in detail.

Among the creators and influencers last February / March invited creators and influencers to participate in the functionalities test phase, it seems that these news is ready to be published.

A deepening comes from Instagram itself:

“Since next week, we will present advertising on IGTV. This advertisement will appear when people click on a whole video from the overview of their flow. The videos will be for the mobile format and 15 seconds.

We will test different experiences in IGTV ads during the year such as the possibility of jumping from advertising, to be sure of having a good result for users and creators and advertisers «

How much will you win with Instagram?

The advertisement is good but … will it be won?

Instagram will share part of the advertising revenues with the creators, for this initial phase, we are talking about 55% of the gain in all the announcements to distribute their IGTV content (same YouTube rate).

This, in theory, should allow Instagram to become an even sexier platform for creators.

Below, we find an infographic of questions and answers published directly from the social network:

The function represents a beautiful step forward for Instagram TV, if we think that the absence of a monetization system may have marked the bad success that has distinguished this function to date.

The objective of the platform is therefore to bring a new life block to the IGTV, encouraging its users to create content and to be remunerated for the efforts made

Our advice is therefore to start familiarizing with this function and preparing when the possibility of monetization is activated!

Da YouTube An Instagram?

YouTubers can even take advantage of the situation by regenerating the content of YouTube in the IGTV, thus generating a double source of income at a zero cost.

There are still no clear details, but do not fear, I will update you as soon as possible.

What are the live badge

With the monetization of the IGTV, such as the spoiler recited at the start of the article, a new function of «live badge» arrives which allows followers to give real money in exchange for unique and personalized characteristics which can be used during the direct.

What does that mean?

As you can see in the image below, users will be able to buy badges, like a heart, which will appear next to their name during a direct.

This will allow the user to stand out from the mass and show the world of its support for creators, in this way the platform and the creator itself will attract an economic advantage.

Instagram tells us that he has on this subject:

«The badge will appear next to the user’s name during live video. Fans who bought the badge will be present in the comments and will have other possibilities.»

The process is very similar to the stars system for the payments of the streamers seen on Facebook and that used by YouTube and Twitch during the direct.

On Instagram, in fact, users will be able to buy different heart -shaped badges, at least € 0.99 for a heart up to € 4.99 to have three. As the platform points out, streamers will be able to see which subscribers bought the badges (and have therefore made a donation) and will be able to mention them live and thank them in public.

According to Instagram, last February, thanks to this feature, there was a 70% increase in spectators in live streaming IG TV, just as people were looking for a way to connect with the world during the pandemic.

This increase in the use of Instagram television was the bulb that convinced the team that experienced by inserting the insignia live.

Apparently, as soon as the function is available, Instagram will not immediately start to gain user purchases, but will evaluate growth and will only take a tranche if the badges are actually purchased.

How Instagram will change

This novelty could mark a new era for Instagram and its TV, bringing more and more creators and quality content to the system. In a context where content creators must necessarily win the bread, IGTV seems to have finally decided to take a big step. In our opinion, even a little late.

Are you a creator and would you like to request the function of badges and donations as soon as possible? Click here

And you, what do you think of this news?

Do you think Instagram made the right choice?

Let us know in the comments below: p

See!