Optimizing a business page on LinkedIn: Ideas and Tips

How to optimize a business page on LinkedIn

Optimize a corporate page On LinkedIn, it is important, it represents a decisive step for those who decide to make the most of their business on this social network. What exactly is your online presence? Why is it practical to have a business page and take care of it in detail? The answer is simple.

With this tool, you can give the company a presence on LinkedIn. And enjoy a series of functions that you only find thanks to this resource. First of all You can bring trafficking On your website and to supervise this social network as a brand, you can also publish job offers and create sponsorships.

In short, all of this is part of your marketing strategy on social networks. But how to optimize a corporate page on LinkedIn? Who are the fundamental steps To get good results? Here’s what you need to know.

Enter the real name, description and logo

The first step to follow to improve your online presence with the LinkedIn corporate page: respect the fields requested when entering basic information. Like, for example, the Official logo Activity, the precise name of the company (no improvisations) and the information to understand who you are, what you can do for customers.

This description must be proposed for keep consistent With other channels, without forgetting that you are on a professional social network. There will be a way to refuse the tone of the voice for Instagram, one for Twitter and another for Linkedin. But in any case, the fundamental values ​​of your business must emerge.

Cares about the visual enterprise page

I have already underlined the need to insert the official logo, then it is possible to personalize the banner of Presentation at the top. The avatar must be aligned with the online presence of other channels, and the same goes for coverage: use the colors of the company, the graphics, the gain chosen for your business. However, respecting the official measures:

• 1536 x 768 pixels
• Massimo 8 MO.

If you want to give greater importance to the graphic project, you can create graphics with specific messages, Everything becomes easier If you use a program like Canvas that has ready models. Remember that the logo must be loaded with dimensions of 300 x 300 pixels. You must always use PNG for graphics and JPG for images.

To find out more: Linkedin coverage size 2019

Presented in the best possible way

In addition to organizing basic information, you can take advantage of the above fold section. That is to say what people see when They arrive on the web page. You know that most of the attention is concentrated here and that you can take advantage of a series of basic functions to optimize the company page on LinkedIn.

What am I talking about? You can first and you need to customize the button with the call to action you prefer to obtain the desired results. You can add, to say, a button to ask people to contact you with a form that can be achieved via a web page. The choices are different and allow you to invite the user to carry out the right action. Try different solutions to understand what is working.

Another decisive step to improve the company page and make sure that the user has undergone useful information: add an article to the foreground. Just like this happens for Facebook pages, you can Insert a pinned post In order to obtain the right visibility on what really matters. For example, a destination page.

Create a connection network with employees

Ask colleagues and people who work in the company to indicate your reality in the profession and label the company page. In this way you can Create a virtuous network Connections to highlight your business. And promote it naturally, with simple word of mouth on the boards.

Give a reason to stay: content marketing

Why should people come to the company’s page on LinkedIn? Maybe Look for the brand And they find this resource, or perhaps click on a mention found in the lists of professional experiences of employees. You can get something more if you start working with the concept of content marketing.

This means using the Babillard of the LinkedIn page to share the value, focusing on the links they wear Blog traffic or on the website belonging. But also on sources that are not part of your wallet but which can give value to the user experience. In this case, it may be useful to create an editorial calendar.

That is to say a document that allows you to list the different stages necessary for the publication of what you prefer to achieve certain objectives. For example to increase sales, lead generationFocus on brand notoriety and more to optimize a corporate page on LinkedIn.

One of the most interesting tools for those approaching this theme: Content suggestion. It is located in the upper menu and allows you to get advice and ideas to enrich the calendar of publications with useful links. In practice, you can improve the content storage process with this marketing tool on social networks

To read: How to create effective campaigns on Facebook

Optimizing a business page on LinkedIn

How to work to get the best possible result? What are the essential points to improve the presence of the online company? In this article you find a series of Essential advice But I am sure that your experience can be even more precious: leave it in comments with questions and other reflections.