Facebook and the importance of time: silent mode and «F»
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During this period of the national pandemic, there are those who take advantage of the growing wave of traffic on the network to try new functions, A / B tests variants on their site or launch advertising strategies.
The Zuckerberg blue giant is no different, let’s see in the article what he tests during this period and what we can expect to see on the platform in the coming weeks.
What is the F button
A giant button in the center of the screen: the «booter f» arrives
In the past 7 days, Facebook seems to have launched a test in the United States which sees an important «F» button participating directly in the center of the screen, precisely at the bottom of the usual notification icons.
Once thoroughly, a drop -Down menu will open which will bring a direct link to all the main characteristics of the social network, as we can clearly see in the image below

As we see from this image shared in seen by the English expert on social media Matt Navarra, the big F when he is in a hurry puts in mind to leave room for the main menu (which recently undergone a graphic restyle)
What is the other interesting factor? Apparently, we could also personalize the icons near the Grand F, for example, we could put shortcut links directly in the notification bar to access our favorite functionality.
From our point of view, it seems that an action aimed to make the application more intelligent, immersive and easily accessible, which would go hand in with the public of the social network itself which, over the years, sees more and more the average age.

This feature was also tested this winter, precisely in November, but only on a small group of Android users. What can we understand about this? Button F seems to be in Facebook plans for more than 6 months, which can make us understand the importance that the Mark’s team attributes to this new function.
Printing is that Facebook wants to expand the social network experience by giving users faster and more effective means to explore other parts of the application outside the classic (and now abused in advertising terms). Users could therefore have faster access to options and new functions, that – still in theory – could lead them to discover new things and spend more time in the application.
It is curious to wonder how the Zuckerberg team will measure the success of this new feature: perhaps the percentage of users that it will press the button and carry out an action in the Drop -Down menu? The average time of stay in the session? We will see.
When he arrives in Italy, it is always a mystery, if by chance you have seen it on your flow, let him know in the comments!
Silent mode
Silent mode: Facebook’s silent mode – The tool to use social networks with social networks
With people increasingly immersed in their smartphones, Facebook decided to test the «silent fashion» function in this period – a kind of silent native mode of the platform.
According to Facebook, this function should help users manage the time they spend in the application. The most attentive will know that a similar function already exists, it is called «Your time on Facebook», let’s discover together what this new addition differs with regard to what we have seen!

Apparently, the «silent fashion» function will enter directly into «your time on facebook», as a kind of even more specific and detailed update in the section.
Facebook explains in this regard:
«While we all adapt to new routines and stay at home, set limits so that you spend your time online can be useful. We have added the silent mode, which changes most of the push notifications, and if you try to open Facebook in silent mode, you remember that you have put this time aside to limit your time in the application.
We have also added shortcuts to notification parameters and preferences of the news flow, so you can make the most of your time on Facebook by controlling the type of messages you see in your news feed as well as the updates you receive. «»
As we can see on the above images, the «silent» mode can be active immediately or programmed at a specific time.
For example. We could decide to silence our application during the most important hours of our working day, from 9 a.m. to 1 p.m., then have an hour of navigation on social networks without regrets.
What is interesting is that if you try to access Facebook during the «silent mode», you will find yourself in front of such a screen:

Each user in silent mode will not receive any notification of any kind during the selected period.
Over the years, Facebook has provided many options to control their time and the «fever of notification» of which we are thick victims, the new silent mode seems to take all these features and insert them under a single large hat.
The choice to publish this function could now allow users to maintain a healthier private / work balance.
It will be interesting to see how Facebook will invite users to discover and use this function, to prevent it from forgetting after a few days.
Our Facebook activities
With the silent mode, as we have already said, Facebook seems to have examined that the Time section on Facebook, which now also includes interesting data such as the comparison of «the use of use» between certain periods of time. How much did I nervous on the application during quarantine compared to the pre-placier period? The answer is at a click: p

As we can see on the image, Facebook has inserted a direct link to our business journal in the section, so that we can easily access the whole of the actions carried out on Facebook, such as tastes, sharing and publications. A new way of giving concrete users on their actions and the time spent with their eyes fixed on the smartphone.
During this period, above all, it is absolutely necessary to cease to think how we really use our time: the advice that we think that we are always able to carve out a healthy and not digital space to devote (also practically) to family and friends.
How to manage time online?
Advice which may seem obvious, but which goes easily in the background, is to pay attention to the balance of the important balance between private life and work, in particular for those who work in the digital field and now where this border is so thin – almost to disappear.
And how do you manage your time? Do you think this new Facebook function will be useful?
Let us know in the comments, to you!
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