Social media manager: experience and training

How to become responsible for social media: what to study and what experiences do

When they ask me How to become a social media director My attention always goes to the ability to avoid false expectations. Often, we think that it can access the world of the web through shortcuts and preferential roads, a little by chance. Improvise a job that is expected and looking for strength.

Clear, many dream of being able to express their creativity through social networks. And platforms such as Facebook, Twitter and Instagram show a friendly face. Anyone can become experts, There are no entry barriers Or books you need to register. But where does the professional road start?

Read: how to create a successful social media strategy

Let’s explain what the social media director does

It may be the key figure of the whole universe dedicated to social media marketing. The reason? Simple, those who deal with this role must manage the entire activity strategy on different platforms such as Facebook and Instagram. To be present on social networks, a company must Plan a road Specifies to follow.

The social media manager deals with this: he must have an overview of the strategies to be implemented, with a competence capable of adopting all activities, organic and payments. Based on images but also linked to videos. So how to become a social media director?

You must first have professional experience

A complete total experience. With this point, I suggest working in an agency capable of giving an overview of the process. Social media marketing work is based on Fermi pillars but Procedural fluid strategy which are inspired by personal experiences, attempts, failures, tests on the ground.

In the agency, you can learn all of this. If you are lucky enough to work in a great reality, you can reach different skills. Who manage to flow (or at least hope) in a result capable of bringing more professionalism. How to become Social media manager? I just work on this front.

You must develop the ability to organize, to make the individual skills. Because in this, it consists in the profession in question: managing the social activity of a complex reality. And to do it, you must have wide shoulders.

Shoulders capable of Support editorial plansCalendars of publications and documents for crisis management. How to acquire, in a relatively short time (no less than 2/3 years)?

Don’t be afraid to learn the agency

If you are afraid of doing a demanding internship, this circuit is not for you. I can confirm it immediately, if you want to work as a social media manager, you must be ready to make bones. As When you work in the workshop.

You have to live. On the contrary, you have to steal it With quick eyes and, with greed, you must grasp all the secrets behind the work of those who are more experienced than you. Do not be afraid to ask and challenge the boundaries of employment.

Do not back down in front of the new challenges. This is the period to invest in training in the field, you must learn from those who know more than you Little win: The reward is to know that you can set aside. Understand the time to make time to take a big step towards a better condition.

Impossible to stay in the limbo of Gavetta for life, Without emerging and progress. In the meantime, however, you can do something good for your career in social media marketing: focus on training. Where to start?

Study social media marketing at university

Yes, it can be good as a formative starting point. You will have to do a lot and study a lot, not just the one suggested to you by university chairs. But self -study can be managed in different ways.

And with a robust base, everything becomes easier. This is why I suggest, to those who already have a passion for this question, to take marketing lessons. Perhaps follow a mastery dedicated to social media. In this way you can Place the first bricks For the knowledge of your future work of work.

Master, lessons and social media books: what to choose?

The training goes beyond the university. Indeed, many are convinced that everything can be developed with a self-owned activity. In reality, there is no formula defined a priori: the university can give you Good marketing basesBut you can do well alone. The important thing is to choose the right path.

For example, do you need an overview of the subject? Participating in a big event or perhaps a festival can be the solution. But do not expect specific information, unless there are round tables. For more articulated paths, you can think of the master or Marketing lessons on social networks.

All seasoned with books in the sector that can extend any theme. My advice It’s simple: not to read only the texts in your field, sweep and link web marketing points.

Then, if you want a specific accent on a single theme, there is the best solution: to identify a professional who inspires you confidence, do an online search to understand if he is the right person and ask for one Consultation on Skype or face to face. It is certainly the most expensive formula, but if you want to make the difference, it is the best solution.

Read: Who is and what the Director of Web Marketing does

Your experience to become responsible for social media

Have a series of rules to follow to find jobs as a social media manager: it’s your goal, right? I understand you, unfortunately it does not work like that. Because the scenarios are always different, it is difficult to give a good solution For everyone. And in all circumstances. The steps that always work:

• Real experience.
• Continuous study.
• Update.

Display your hands, create something from yours to take it at the limit. Something wrong? No problem is your personal work: you can fail. Then he starts again from zero by taking advantage of the experience acquired. By doing good use, what you learned to earn a good salary. In your opinion I forgot something In this list?