Social media marketing consultant: 5 errors to avoid

5 errors to avoid for a social media marketing consultant

He Social media marketing consultant He has a task: to get the best result by describing a web strategy (more or less complex). Its activity is concentrated over time, limited and focused on a specific event. Precisely because he is a freelancer, a freelancer, he does not bind to a client.

Even if collaboration can last a lot, it is clear. But the terms of this path, advice for marketing on social networks, depends on stages and choices. For example, what are the mistakes to avoid when you decide to get into the career of social media expert With the VAT number?

Read: Who is and what the Director of Web Marketing does

Do not sell objectives that you cannot reach

It is one of the typical errors that are made above all at the beginning, perhaps in good faith. Or because it went well once and you think you can reproduce the magic effect every day, for all customers. Then you realize that this is not the case: There are no rulesYou cannot put results in terms of sales in the estimate.

The reason is simple: the Social media marketing consultantEven the best in the world, cannot have underdeveloped the aspects that determine the sale of the property or the service. Is the room the right one? Distribution? Who takes care of customer service? What about the other elements of web marketing?

No, the objectives relating to the strategy are defined (the famous KPI, key performance indicator) and fits overall: Do not sell the result Finally, you risk making promises you cannot hold.

He still works after your professional ethics

Existing White E Sce Noir And in the same way, there are techniques on social networks that are not listed in the galateo of a good online education. For example, what do you do when the customer wants to increase Instagram subscribers? The social media marketing consultant explains that this is not the real objective for a company (different if you influence the influencer) but the commitment, the capacity to create a close community is important.

You have carefully explained this step. The customer insists, what are you doing? Points on a Purchases of robots and followers Not very clear services? Here it means going against his ethics. And that’s a mistake.

Does the customer have equipment to work on content?

Never start a job if you do not have certifications in relation to how to get materials Use on social networks. The customer who asks you to open and manage an Instagram account arrives, you accept and then ask for the publication of the photos. He surprised: «Photo? What photos? You don’t care?» And it is here that the wonder turns into bitterness and then into a tragedy. You don’t want to be a free photographer in Italy, right?

Perfect, so you should clearly indicate everything you need Complete your work. I’m not just talking about images and photos, but also information to write texts. Evaluate another aspect: advertising. Which must be well paid and supported by an adequate budget.

Do not go down to the reduction with your quote

How many times have you examined the price of your ideal quote? This often happens in the world of a social media marketing consultant: to maintain or Win a client You decide to work down.

Then lower the price and decide to provide service at a lower price. This is not a problem in absolute terms, perhaps making aWatch out for the customer History can be a good loyalty strategy.

But if your strategy is the one that pushes you to reduce the price until you reach quotes in which Offer the work There is something that is wrong. You should consult your way of working on web marketing

At first, it may seem a good idea to conquer customers, so maybe you have no experience, so you think you are not allowed to increase prices. This can be a reasoning valid at the beginning, but don’t forget that asking less for a service does not mean avoiding the customer requires more and more of your work. Better to invest in training, offer a higher service and ask for everything you think.

Do not forget the ADV budget for advertising

What do you do, you think you understand a social media marketing strategy without it contribution of sponsorships? On Facebook and Instagram, in some cases also for Twitter and LinkedIn without forgetting Youtube, it is essential to have the adv and paid advertising activity at your side. It is not enough to manage the editorial calendar and content marketing work for organic work.

You must emphasize with promotional content and to do this, you need a budget established a priori: not Forget this detailIt can be difficult to convince the customer retrospectively.

You may encounter the opposite problem (to have) and it’s too budgetary available. In this case, a long -term strategy deficiency could transform you into a hierarchy of Facebook advertisements, waste the budget into unnecessary advertisements and make you hate potential customers for the exaggerated number of printing to which you forcing them.

Read: how to create a successful social media strategy

Errors of a marketing consultant on social networks

Becoming social media responsible is not easy, you need experience and studies. But above all you must have a big back to bear, face and manage the daily problems. Even those who have customers. It’s not easy, you know? Have you made mistakes in your consultant experience? Saying them in the blog comments: the comparison between colleagues and employees is important in these cases.