The 4 fundamental tools and must have to attract the attention of your customers

The 4 fundamental tools and must have to attract the attention of your customers

Like any self-respecting marketing specialist, you will surely have been in the situation of having to work on several objectives at the same time: optimize the conversions of co-engagement, create a destination page intended for the generation of leads or simply sponsor content to raise awareness of your product or service.

In the context of social media, this equation often applies: Excellent result = excellent content.

Nowadays, the digital context we are experiencing and breathing is extremely competitive, to conquer the attention of our customers, therefore, we must constantly create graphics, videos, infographics, reports, a lead magnet that is engaged and which returns real value to the person with whom we want to put in contact!

We also look at the data: 54% of users use social media to carry out research for products or services. It is therefore obvious in this historic period to direct our efforts in the construction of a correct content strategy focused on content with the most important goal you want to achieve at the moment.

By developing graphic and audiovisual content, not only can you draw the attention of people – a factor that seems to become more and more difficult – to strengthen confidence and notoriety around your brand, but you can finally Increase sales of this product On which your company (or your customer) aims so much.

If content creation is the first step to get your result, to deal with it, you need good means.

We, at SocialMediamarketing, have collected 4 tools which not only use daily, but which also allowed us to obtain excellent results on our customer park (and ourselves)

Ready to meet them? Let’s start!

1. Animoto.com

The video format is the most shared and hiring in all the social platforms of the moment. Today, many social networks integrate «autoplay» functions that help users (and advertisers like us) to immediately display content, without pressing the Start Video button. This gives us additional equipment because it allows us to project our content directly before the eyes of our user, who, if he is hired correctly, will not be able to do without continuing the vision.

Precisely for that, you absolutely have to insert the creation of videos in your content strategy, but how can you do if there are no video skills in yours?

It is here that he comes to our help, the video creation tool with which you can create professional videos Without having skills of video designers or large budgets

Indeed, Moulo has several models, each with different styles and objectives.

Here is a short list of video models available using mood:

Video «In the Scire»: useful for showing your product and its history was born

Explanatory videos: fundamental to explain your product to your audience

Product promotion: Use it in your ads to promote your product.

Testimonials: give your customers to your customers and show them on the screen to those who don’t know you

Tutorials: Small guides of 1 minute to use your product or service.

After identifying the model closest to your goal, you can have fun creating your first video via a simple and functional editor: downloading your videos, images and music will be a children’s game.

Do you not have an available video? Don’t worry, Moulot gives you a wide choice in terms of video and completely music Without license.

Once you have finished your first video, you can share it directly on the social page of your business, the automatic sharing function covers the most famous social networks: Facebook, Twitter, Instagram and YouTube.

Alternatively, if you prefer to download it, then use it later in your ads, you can enjoy a resolution up to 1080p (Full HD)

We could not start this Must list with the videos, the RE of the formats.

Now we explore the world of images, here it is impossible not to mention Canvas.

2. Canva.com

We know, An image is worth a thousand wordsSo why limit ourselves to writing the copy when we can accompany it with a banner focused on captivating sales?

A buffer study says that Articles with images have 150% share in addition exclusively of textuals.

That said, you need a graphic creation tool, and believe me, if your goal is to create excellent content, you will need it quickly!

Canva.com may be the tool of excellence with regard to ease of editing, the user experience and the immediacy: 8,000 predefined formats and models to create everything you need in the blink of an eye.

Facebook covers, banners, leaflets, business cards, images for advertisements, everything and more: the canvas model divide by social media and you will only have to choose the starting document most similar to the image of the content you have in mind … and you are finished!

The experience of use is to say the least excellent, especially for those who do not slip much with renowned publishing programs such as Photoshop and Illustrator.

With a simple drag and drop editor, you can create captivating images in a few seconds and save them in your account completely free.

You can also share your project with your colleagues and work together on several images simultaneously, creating a real creative working group.

If you don’t know this fantastic tool, run immediately on Canva.com to find out!

3. Buzzsumo.com

Without concrete database, creating content for your audience is exactly like «draw Guy». Precisely for this reason, it should already be known to the interests with which you want to connect, it is precisely here that Buzzsumo intervenes!

With a simple search, you can find exactly the «hottest» subject that the person who has to convince speaks.

Suppose you want to create a blog article on how to embark on an entrepreneurial career, simply open Buzzsumo and look for a keyword associated with this theme to find yourself in a few seconds in front of a list of publications, blogs, sites and subjects inherent in the subject you have included.

It is not here, these content will be ordered according to the actions obtained in the last days, months or even years. You can also filter the content according to their original length (language)

Buzzsumo obviously takes into account the number of times this content appeared on specific social media, Provide you data and information relating to the best social network to use where to draw your content.

In addition to specific subjects, you can also search for sites, for example looking for your main competitor’s website You will be able to see its most efficient content and have an idea of ​​your communication style And on how to overcome in quality and value which is created by your direct competitor.

The beauty of this tool also lies in the fact that it allows you to follow What people say about your businessA greedy opportunity to monitor your customers’ comments and identify the points to improve: you can even define «alerts» in the event of negative comments, to never stay in ignorance of what people say Behind your brand.

4. Feedly.com

The world of social networks moves at the speed of light, which worked and tended to months ago today will barely attract the attention of your customers, for this reason, it is essential to follow the best practices in your sector (and also on the actions of your direct competitors)

To do this, we have Feedly.com, a real collector of websites and newspapers that Select the best content of the web, inherent in the section that interests you, and it offers you on a silver plate.

The resolved pain is simple and functional: why should I go every day in search of the latest news from my sector when I can automatically receive them already filtered in importance and interest?

Thanks to Feedly, you can save time and have In a single diet everything you need

Not only that, the subjects of your interest are exhausted, but the tool will advise you the most similar content to the subject you have chosen, allowing you to discover – in total autonomy and if you wish – new news or new interests

Use it to stay on the room and always advance compared to your friends or competitors.

Thanks to its integration with the main apartment and the management of social networks, such as Hootsuite, Buffer, Zapier and IFTT, you can automatically share the best content of your flow on your favorite social networks, or send them to freshly cooked emails, The possibilities are really endless.

Conclusions

To know, reach and convert your potential customers, you need many arrows to your bow, but you know, the human being when it is in front of many choices ends up making one, because we wanted to offer you these 4 tools to start putting the turbo online, I’m sure you will make it good.

And you, do you know someone else who would have included in this list of essentials? Let us know in the comments below!