The essential aspects of post-pandemic economic recovery.

The essential aspects of post-pandemic economic recovery.

The COVVI-19 pandemic has shaken and revolutionized the economy and consecutively online marketing.

During this extremely delicate period, many companies, to escape the crisis, adopted short -term solutions to wear the clothes of «temporarily online» companies.

But we are in line without return: this is the time when each company learns to assess theImpact of digital on your businessBecause the transition from offline to the line is a process that will suffer an exponential acceleration in the coming months.

So what are – the fundamental aspects to deal with post -pandemic economic recovery?

Let’s see them together.

Digital transformation will be essential to accelerate economic recovery and business growth.

To date, it is clear: this period of total uncertainty will probably not see its end even with next year.

This implies that, all the companies that have seen a transitional solution in digital solution, learn to manage a real transformation that carries them out of offline businesses to mixed companies (at least).

Consumer behavior changes: new habits, new interests are born and the preference to buy online is more and more obvious.

Companies must therefore rethink their commercial models and focus on improving digital strategies.

The importance of applications and furniture.

During locking, applications have become an increasingly constant presence in our lives.

Since the beginning of 2020, the time spent on applications has increased by 20%.

At this point, applications have allowed people to stay in touch with each other, to be entertained and – why not – to spend the time spent at home.

The applications will be increasingly important for the economic growth of each company and, therefore, the quality of the mobile experience will also be.

Thanks to applications, services and customer satisfaction can be improved, while respecting social distancing and reduction in costs thanks to more precise provisions of sales through, for example, early commands.

In this phase, it is essential that companies adopt a strategic approach, moving away from the simple copy of the experience of their website in order to offer additional value to consumers.

Relaunching international trade

An important trend not to be underestimated is that of increased international trade.

A search shows that 20 to 40% of the inhabitants of Western Europe are now buying online food products and for personal care with a frequency greater than in the period preceding the pandemic.

In addition, with the acceleration of the transition to digital, 12-25% of consumers in the EMEA region make international purchases more frequently.

Among the reasons that led buyers to increase the cross purchases we find:

• An increase in time spent browsing the web and discovering new products
• The convenience of online purchases rather than in the store during locking
• The lack of local availability of products and the possibility of accessing a greater number of prices of prices and online products

International trade will therefore have an essential role during the post-countryic economic recovery phase.

It is therefore essential that companies become able to diversify their approaches and adopt new geographic strategies to answer this international question and guarantee a future.

See!