The generation content user is the best of practice of practice

The generation content user is the best of practice of practice

Hi Marketer! Well yes. It seems that the road slowly goes downhill.

In the complete scene 2 and with the super locking behind, we can say that we are in a monumental change process that has forever changed its consumption behavior.

During these few months, the means have changed in which users interact with brands, products and services.

The needs have changed and transformed.

The UGC scenario

We make the figures speak and we see this scenario with the data:

We have often talked about it in recent months, but we have never been in front of such clear and important data, which highlight the change that we have gone through and that we always cross.

When «real» life is forced to find outlets in the online world, consumers and businesses inevitably act accordingly.

What we have accomplished, therefore, is that the phenomena of «Online adoption«Slow and constant growth in recent years, they have found its time nail Just in recent months.

This is why, therefore, the post-Cavid era is essential to communicate to its customers so as to update numerically.

Often, rapid changes in the markets can (and must) transform into enormous possibilities of change and growth.

It is therefore time to leave aside the old plan of the company and to start writing a new one, with all the learning learned in recent months.

Here are some tips from us.

Innovation and priority

With hundreds of thousands of marketing and companies around the world forced to review annual priorities and budgets, we are faced with everyone’s most important time: it is time to play discovery cards, modify their commercial strategies with extremely special attention to digital and customers.

A more polished client therefore, with a few hundred additional experience points in their digital history, capable of understanding – perhaps more than before – the quality behind a good online marketing strategy.

So how can we interact with this Digital Costamer 2.0?

From our point of view, this moment could mark the final death of the content of the false, plastic and stereotypical company.

It is therefore enough to make advertising banners with images of stocks of happy people, to stop all these redundant copies on the goodness of your products and services, on the quantity of your business in the sector and how it has been able to combine innovation and tradition for years.

We are tired. The customer is now even more

Let’s talk clearly: people have extremely weak and sporadic attention, to attract their attention, we must necessarily talk about their language.

This is why the content generated by the user, in the era «phase 2», is extremely important.

Today, we are all content creators, just a mobile phone and a social account boomWe can literally share our content with everyone and everyone, the possibilities are endless.

In this context, with millions of amateur and spontaneous content published every day, how can your brand communicate again with the usual business stereotype?

It’s time to take the ground.

UGC and opportunities in a post-comfortable world.

Let’s go back to the foundations.

The customer journey must always be primarily in terms of marketing strategy.

And how did this trip changed in the months that have just happened?

We said it a short time ago, the customer is digitally more polite, he had to digest and enter even deeper into an online world which had previously had an accompanying dish in his days.

For this reason, the post-comfortable world imagines it even more composed of authentic, sincere and natural content by companies.

Whether created by the company itself, or that fans of this brand themselves create and then disseminate them, the important thing is to build confidence and relationships with communication as human and centered on the customer.

In phase 2, companies will have to work hard to strengthen confidence with the client park, to feed the deduction and maximize income, from a concept as simple as it has sometimes forgotten: The desire to make their customers happy and to solve their problems.

Second Nielsen92% of consumers blindly trust the «media», such as the UGC that we have mentioned before.

Let’s see an example.

Social proof: the ingredient that cannot miss.

While in Italy and in the world, we slowly return to normal, companies must show their customers that the machine has been divided and that the first sales have already been completed.

The trick therefore consists in showing validation to people who follow the company, clearly indicating that the activity is taken care of and that customers are not lacking.

It is easy to think of examples relating to local businesses but also of institutions: we think of the images and videos of tables fixed with dozens and dozens of customers or photos of students who finally fall to school after a long period.

Show your customers who are back, more numerically aware than before.

Nielsen always tells us that 87% of people say that publications on social networks were the trigger that led them to buy a certain product or service, 56% say rather that it reaches online criticism, «only» 16% say that they are more persuaded by a good copy or beautiful photos of the product.

In this perspective, the choice is simple:

Publish your opinions on online channels and «tests» that your business has become full of customers again, in this way, you will also reduce the clutch of these most remaining customers to come and visit you, perhaps because they are convinced that you are the only ones.

Does your business still have no customers and don’t know what to do? Take advantage of the social channels to communicate your reopening, if you have worked well during locking, you will already have a «hot» audience ready to turn around.

Connessione Umana: We are all humans after all.

Let us think, during this crazy period, the budgets of companies decreased, but the question of «digital» content has never been so high.

In addition, classic corporate hierarchies appeared and softened, when a meeting with your boss is held in a virtual room, with yours and his children in the background, the air becomes informal and the human connection increases.

It is time to digitally return humans, to the company and with your customers.

Do not forget a human being: real people who lead a real life, companies should start from this concept and communicate honestly and truly with themselves and with the world.

Less search for perfection therefore, less plasticity and more humanity.

And what do you think of this speech?

Tell us below the most important commercial learning that you had during the forties.

The wish, as always, is to come back soon to kiss you.

See!