The latest news and SEO experiences with Twitter

SEO Social: The latest news and SEO experience with Twitter

In the past few days, after the various updates of the Facebook pages, and more generally all the innovations introduced on the social platform of Zuckerberg, Google has decided to move in an increasingly scalable sector, the social sector in which so far it did not seem to have been very successful, see Google Buzz.

Thus, while Facebook opens in research, the introduction of the distinction of content for pages, people and groups in its search bar, Google if you learn socialPresentation of those who will now be the content of Twitter, Flick and Quora users in their search results.

We had already talked about the Google social research a long time ago, as well as the fact that Bing, thanks to a Facebook agreement, could show in its social engine (social bing, in beta version and still not present for Italy) organic results of the «Like» platform expressed by its friends on Facebook on the links of external websites shared on the platform and the updated status of the Facebook page, while Google was to be satisfied of the fan.

It seemed that Google’s social research had never had to arrive on the market And instead, a few days ago, the official announcement. The concept of the social circle returns, or the circle of friendships / contacts from which Google should extrapolate the results of «social» research inherent in queries carried out. In addition to their subscribers, social circles are included, to Twitter, the subscribers of the latter.

The main difference with the concept of social research announced at the end of 2009 in the United States, which in Italy had never seen light in Italy, is that, according to the initial framework, to the results of its social circle, an area was to be relegated to the end of the organic results page, while these results will now be bintegrated between organics, and therefore more in sight and with a greater possibility of clicks.

Obviously, to obtain the «social» results in Google SERPs, it will be necessary to include in your Google profile, your social accounts and there will be the possibility (always not present in Italy) to decide to make certain results of certain private or public profiles and therefore shareable in Google social research.

Small SEO experience with Twitter

What could happen if social research settles is that, the side of SEO, it would be More encouraged to sell advice and packages, including the integrated and strategic management of social media marketing and links and traffic buildings with social mediaAlthough the user side, you have to understand how the user would really click on a social result, while coming from a social profile of a company, and even if the further integration of social results in SERP will make the classic works of SEO normally lose efficiency. To these questions, it will be possible to answer, at least in Italy, in a few years!

But what I want to tell you about is a SEO experience Directed by Seomoz, known agency in American SEO, on the importance of tweets of certain publications or in any case content of a certain site, in this case theirs.

A few days ago, the Twitter Smashing Magazine account, an important online resource dedicated to the world of web design and web programming, Retweté the SEO guide made a long time ago by SeomozThe «Beiners guide for optimizing search engines». Until now, everything is fine, but if we analyze the Twitter account of Smashing Mag, we can achieve its importance: 345965 subscribers against only 475 subscribers. If we calculate the Klout index from the account, we are removing a beautiful 81. Very high score, if we think that maybe Mashable has 87.

In any case, after robbery of the magazine, 100 other people brought the guide. Those of Seomoz are immediately, of Good Smonettoni, to verify the analysis data and realize that, in the past, the visits that point to the guide have arrived by keywords not strictly connected to the SEO guide, such as the SEO guide, the Seomoz beginners guide, which did not come for referencing, the beginner guide, referencing, research on the keywords ( other connected tweets) those of Seomoz have noticed how They had positioned themselves directly on the first page and in fourth place for this specific requestWith a significant increase in traffic in the following days always for this research key.

It therefore led me to make 3 observations:

• Twitter accounts, They appreciate a kind of pagerank (although it is theorized) given by the difference between subscribers and followers and in particular, although it is against the indicative for the end of sociability between users, to have an important account, it would be necessary to have many subscribers and some following, and those who decide to follow a few but good users. The other important thing is quotes, mentions, subscribers but especially retweets. In particular, an article, a site or content benefits from a retweet in terms of positioning in the SERP, if the citing account, in addition to being important (excellent report following / follower), proceeds only a few quotes and, therefore, the sources it cites are selected and quality. Example Smashing Mag which restores SEO Moz content, which is already a Twitter account in Google’s trust.
• The twitter links therefore, although they are all marked by the re = «nofollow» (therefore pagerank), it seems that in a way in fact influence positioning in search engines. We ourselves with webinfermento we realized how, as Twitter retweets of some of our messages increase, we positioned ourselves very well by climbing on sites even more important than ours (we also climbed on Facebook and Yahoo! Answers), without having PageRank and being standing for only 5 months.
• Twitter links help especially in the short termIn the sense that a high number of retweets, especially if they are manufactured by very important accounts (therefore beyond quantity, it always takes the quality, also because a retweets of an important account will give more possibilities to be reintegrated by many of its subscribers), but if the site does not have a paddle or is in competition in serp with websites at its highest range. And with greater authority (as we arrived with Webinfermento).

This is the latest news from Google and Positioning World, I also emphasize that Bing in its «social» search engine allows you to see the geolocious twitter card, that is to say that he tells us what people have retwits in a certain city, what time and what they wrote. Really nice! To see it, you must go to Bing Social, define the parameters of the «United States» (since Bing Social is not active in Italy), then click on the banner on the right which will advise you on the possibility of seeing tweet cards, also in Italy!