The rules that apply to all social networks

How to use hashtags: rules that apply to all social networks

When they ask me How to use hashtags On social networks, I always answer in the right way: it depends! Because it is the truth, you cannot provide a valid version for everyone. There are substantial differences.

Differences that characterize different realities. But it is also true that There are characters Similar on all platforms, and which can be gathered in a sort of universal guide on the use of hashtags. Words used to characterize content and insert it in a list of similar publications.

I’m not talking about tips and steps concerning the unique platform but indications which must be considered as a reference each time Type a door Before a word. So how do you use hashtags? Follow these tips to always have the editorial situation under precise control.

To read: all useful statistics of Twitter analysis

Slim the hashtags that are not necessary

That is to say those who do not add value to what you publish. The common error is to add the door to words that do not make sense, such as prepositions and articles. This habit is fueled by the fact that perhaps the number which indicates the number of people who They use this hashtag It’s high.

Does that mean it’s a good deal to use it? No, it is not because it is generic and incoherent. It doesn’t help people to contextualize Your publicationwhich will be inserted in a flow of wireless updates driver.

How to choose hashtags for social networks

There are two premises to be done before dealing with one of the most debated themes. The first concerns platforms: what you do on a social network can be useless or meaningless (or harmful) for another. Also, the Maximum rules They cannot be true and not useful on a certain project. All this to reach a point.

That is to say that contextualization. Everything you do in your marketing strategy on social networks, and therefore also in the work of choice of hashtags, must be the result of precise and thoughtful choice. That said, is it possible to assess the elements to choose the right combination of hashtags? These are the steps:

• Use generic and bulky hashtags.
• Do not forget the specific and the niche.
• Add a brand hashtag when necessary.
• Always check what you do.

The reference point I want to continue is as follows: use very popular hashtags with niches, But always on the theme And without forcing the hand. There is no use to use unnecessary or too generic hashtags.

How many hashtags to insert in messages?

This is the classic question that harasses all social media managers: how many hashtags should you put in each article? It all depends on the platform, there are basic rules that work and can help you follow a line. On Facebook, for example, the use of hashtags is limited to 1, maximum 2. In the event of Instagram?

In this case, it’s different, you have a good number of hashtags to add, but there are studies that give specific indications. For example, according to this graph taken by Buffer, the ideal is adjusted around 9/10 hashtag by message. According to this information, the content following this line has a higher commitment. With Twitter, rather? What is the right solution? There is an interesting definition drawn from official website::

We recommend that you use more than 2 hashtags per tweet as the best practice, but you can use as many hashtags in a tweet as you wish.

Better to use no more than 2 hashtags for each tweet, but There are no limits. In the sense that technically, you are free to do what you think, but it is better to focus the public’s attention on what you really need.

Here are the rules that Linchpinseo.com suggests: having hashtags for a tweet means having more commitment, and the right solution is that indicated. That is to say 1 or 2 terms preceded by Gate. Do you want to get the most out of it? You may have a lower commitment, so it is better to choose some and good. Without exaggerating.

Always check what you write

Facebook, Twitter, Pinterest or Instagram: in any case, you must Check a hashtag Before inserting it and putting it in your updates. This point is a must if it is a new entry, if it is the first time you use it.

The reason for this attention? It could be a spam hashtag, used by rioting accounts to add content to the subject. Or it could be invaded by uncomfortable contents For your brand or perhaps without interest for you. Without forgetting that the concept of control also concerns the spelling of the word.

In other words, when you use a hashtag, make sure it is focused on the subject Truly useful to the description of what you are publishing. Check what add to your messages, do not pass your eyes closed.

There are useful tools for hashtags

It’s true, to choose and find the right hashtags that you can Use tools which facilitate the choice. In addition to the different internal search functions, you can use several tools that facilitate social networks.

ECCO RITETAG ALL’OPERA.

What I prefer is definitely RitageOne of the most complete tools for people involved in publications on different social networks. Among these, I can mention Twitter and Instagram, always the most active than the use of hashtags. The interesting aspect: you can receive suggestions by inserting text or images, and you can have specific indications.

In particular, on which are the subjects in sight and who wish to carry out your business. On Ritetag, it is also useful to exclude the hashtags that come identified as spam. To enrich everything you can use hashtagify.me, another tool that helps identify related hashtags.

Beware of brand hashtags

That is to say the hashtags which do not reproduce a theme or a subject but the brand in question. The presence of such a term on different social updates allows the public to follow all the messages they have as an object The brand in question. Interesting aspect to nourish and update the community.

It must be said that among the different brand hashtags, they can Insert who plan the same matrix, but with different suffixes. For example, you can work in this way: #appletv, #appleimac and so on to vary and diversify updates by always keeping the source clear.

To find out more: how Instagram works

How to use hashtags on social networks?

Here I am Essential advice To establish a virtuous relationship with hashtags, an active function on all social networks which can have a decisive weight on your marketing strategy on social networks. Or maybe it can be useless.

This situation is observed on Instagram and on Facebook: in the first case, the hashtags are essential, an impossible condition to ignore to obtain good results with the photos that Publish on the official profile. On Facebook, however, hashtags are useless. Even harmful. For example, how do you use them?