The secrets of a successful editorial plan

Facebook page: the secrets of a successful editorial plan

Password: organization.

Whether you are talking about a blog, an Instagram profile or a Facebook page, to keep the publication of your constant and efficient content, you necessarily need the best friend of social media managers.

What am I talking about? From the editorial plan, of course.

The editorial plan is one of the key elements to succeed in your brand’s page.

As always, let’s start with the foundations: What is a editorial plan?

The editorial plan is a planning document in the context of any content production activity.

Thus, blogs have an editorial plan. Sites, newspapers, management of a social profile on any social interaction platform require an editorial plan.

An editorial plan is nothing more than a strategy.

Facebook planning passages

Now that we have clarified the exact meaning of the editorial plan, let’s see to see together what are the strong moments to create an effective for your Facebook page.

What are the essential points? The steps are those of everything digital strategy.

• Definition of objectives
• Study and analysis of competition
• Definition of the target

The preliminary phase of this work is therefore to make you know your brand, to make an analysis of the starting point to know its characteristics, I values ​​that distinguish itthe strengths and weaknesses that characterize it.

Once this in -depth step, let’s move on to a fundamental phase: Swot analysis.

The acronym Swot means:

• Strenghts or forces
• Wekness or weaknesses
• Opportunities or opportunities
• Threats or threats

A Swot analysis, also called Swot Matrix, analyzes a project or a company focusing on each of these factors, helping you focus on the distinctive characteristics of your business and the reference market.

Identifies the objectives of the page

Where do you want to arrive? What do you want to get?

GOOD Facebook editorial plan Start from this point: the need to identify your goals that you want to achieve over time.

Analyze competition

Without the analysis of the competition, you may get lost in the huge sea of ​​all the Facebook pages.

And you don’t want that, right?

So all you have to do is make a good analysis work competition to understand how your competitors move.

Once done, it differentiates the brand. Look for its unique character, its particularities.

Study the target to reach

What are the people you want to intercept via Facebook? To create an effective editorial plan, you must know the detailed people who must follow your page in detail.

Having the wrist of the situation is important because you have to create buying characters.

That is to say the ideal representations typical of your potential subscribers or buyers.

What to publish?

Now that you have defined the technical and theoretical aspects of the editorial plan, you must work on the operational aspect. Define the theoretical aspects of a plan dedicated to content marketing on Facebook, you must work onoperational appearance.

What am I talking about?

From a real editorial calendar: a document that sums up the content you want to publish, with what times and details. The work can be Made on an Excel sheet Divide the basic values ​​by lines and columns.

The content you will go to publish must – of course – adapt to the needs of the public that you previously analyzed.

At the start, you don’t know what it can work or not, so you have to test.

Content sponsorship

If your final goal is sale, the editorial plan is fundamental.

If you do not associate it with advertising, it will be really difficult, in many cases, to be able to obtain results. Also lack of organic cover now reduced to the bone.

There is also a detail to add: with the exception of products that tend to buy pulse, your target users They will visit the site Several times before making decisions.

And here, Facebook advertisements arrive at the rescue.

Facebook ads will be useful for all phases of the purchasing process: awareness, consideration, convert.

They seem to be a sea of ​​information, isn’t it like that?

What little understand is that nothing – digital – can be left to chance.

Treating in each detail all the phases described in this article, not only will this allow you to move more easily in this platform, but it will also give you a competitive advantage which will make you more memorable than your competitors.