Tiktok grows thanks to Lockdown for the coronavirus. But when is he profitable?

Tik Tok is booming thanks to the coronavirus, but the challenge of maintaining constant growth is still open

Hi Marketer!

In this article, we will analyze the fate of the Platform of the moment: Tiktok, and we will try to answer a fundamental question: What is the number 1 factor that will determine its destiny in the coming months?

Read the rest to discover …

Despite recent concerns due to certain confidentiality problems, Tik Tok continues to grow, the latest Sensordower data, a company specializing in the collection and analysis of applications data, tell us that February was the most pink month For the platform in terms of application downloads.

Tiktok’s growth in the world

We can admire Tiktok’s growth in the graph below:

Declares Sensortower (

«Tiktok was downloaded by nearly 113 million App Stores and Google Play users worldwide in February, making it the best month of the application for Sensor Tower Store Intelligence installations and income.»

The data is clear: Tiktok was the most downloaded application in February – if we exclude all the equation game applications – tear applications like WhatsApp and Facebook.

Application facilities increases by 96% year after year and seem to have increased the spread of COVID-19, which has forced people to find applications that entertain them at the moment of social isolation.

In total, demand has reached two billion facilities around the worldA really relevant number if we think of all the commercial opportunities linked to advertising investments that open with data of this type.

Our forecasts are only by the end of 2020 / early 2021, Sponsor your business on Tiktok will become a standard. (It will not only be a question of budgets, entrepreneurs and companies will have to get ahead with reality and adopt this application despite its most «teenage» nature))))

2 billion facilities

Now analysis this data:

First of all, it is not said that those who unloaded the application use it then. For this, speaking of Tiktok, we should all – for the moment – contain the enthusiasm.

It’s one thing to talk about Facebook numbers: billions of users active every day, This is one thing to know that 2 billion people clicked on the «Download» button.

We know how much this difference makes all the difference in the world. If Tiktok really had 2 billion active users per day, he would position himself right behind Facebook, the zuckerberg giant. (But … as if you were on Facebook? We recently wrote an article on Facebook’s growth statement, You can read it here (insert links)))

Tiktok’s real users

So how much are Tiktok’s real users?

The official figures we have on the global use of Tiktok tell us about 500 million active users in 2018, but be careful: let’s talk about the Chinese version of the application, called ‘Douyin’. Thus, for two years, Tiktok leaves no information concerning active users of its head office daily.

A reflection that we could make is as follows: being the number of active users high, but not stratospheric, Tiktok is much more to continue to disseminate the information of the 2 billion downloads, to increase word of mouth and social proofs on the goodness of the application.

Active users, however, we could take the available data and see in detail the geographic origin of each of these clusters:

400 million active users daily in China

81 Mllioni active users monthly in India

26.5 million active users monthly in the United States

23 million active users monthly in Türkiye.

Other nations have a number of minor active users, but from this data, we can clearly understand where the initial epidemic started (an essential term in this period).

The data is interesting even if we are talking about returning to advertising expenses for American marketing specialists.

The Sensortower Report continues

“Tiktok also saw its highest monthly expenses in February, with the $ 50.4 million it generated an increase of 784.2% annual sliding.

Here too, we must consider the geographic «division».

China was the largest spending manager and the real gain of advertisers, while in second place, we have the United States and the United Kingdom in the third.

What can we say by observing this data?

Tiktok certainly arouses the interest (and action) of users at high levels – not only – also works well as an advertising vehicle.

In Italy in recent months, the announcements have increased Inside the platform: many electronic and marketing traders have already integrated Tiktok into their advertising strategy.

Our thought is that The game will be played in the coming months.

Will Tiktok also be really imposed in Europe? Will he have the levels of satisfaction and the Roas that Facebook has guaranteed for years?

This is a question that inevitably collides in the format proposed by social and short and medium video. Will the application be able to provide quality traffic in our electronic trade or our destination page? Will it be more suitable for the generation of leads or the sale of online products and how will it behave with the local company?

The questions are really numerous, but, given the exponential growth of this channel, Our advice is to start testing part of the advertising budgetconstantly for the coming months. This will allow us to accurately trace the effectiveness of the canal in a consistent manner with its growth.

Let us all remember that there has already been a social based on videos in the past, which unfortunately did not have a pleasant end: we are talking about vines.

With his short video format, he reached 200 million active users in 2012. The biggest Vine problem is that he could not make the monetitable platform for his creators and advertisers who had underlined him.

When Vine noticed the problem, he tried to assert it by inserting «pre-roll» announcements before its content, but users had now lost any interest in the platform.

TTOK services for electronic commerce

Will Tiktok generate income for its advertisers?

The application is proactive to try to answer with a concrete «yes» to this question: in the Chinese version of the application, certain specific services for electronic commerce are deployed while a page is already online (dedicated to advertisers) to select influencers and engage them for collaborations and sponsors.

The fate of this social network will depend on the speed with which it will be able to bring money in the pockets of advertising. (keep their users happy and active)

And you, what do you think?

Will Tiktok be a profitable advertising channel?

Let me know in the comments

See!