Tiktok: what is it and how it works

Tiktok: history, operation and success

It will have happened to you too: to feel a little «old» in front TiktokThe new application that depicts between millennials.

All twenty -year -old boys cannot do without it.

But what will this tiktok be? Let’s see it together.

The storia di tiktok

Tiktok, also known as Douyin in China, is a Chinese social network launched in September 2016.

Through theapplyUsers can create short variable music clips between 15 and 60 seconds and possibly change the reproduction speedAdd filters and special effects.

Before August 2018, you knew her as a musical.

Musical.ly Inc. was founded in China in 2014 by Alex Zhu and Luyu Yang.

Before launching musical.ly, Alex Zhu and Luyu Yang had created a social network for educational purposes, where users could learn and teach different materials through short videos (3 to 5 minutes).

However, despite having found the investors arranged to invest in the project, the platform has not succeeded, therefore Alex Zhu e Luyu Yang They decided to change the targets and focus on adolescents.

The initial idea was to create a platform that incorporates Music and video in a social network. The first version of Musical.ly was officially launched in August 2014.

On July 24, 2016 Musical.ly launched Live.ly, a platform to broadcast live videos.

In November 2017, the Chinese company Bytedance, developer of the Toutiao news aggregator, bought Musical.ly for a figure of around 750 million euros.

On August 2, 2018, Bytedance combined by an update the Tiktok and Musical.ly platforms to extend the user base, keeping Tiktok as a name.

Musical.ly and Tiktok Downloads in the first quarter 2017-Q2 2018 on Apple App Store

How does Tik Tok work?

Let’s start with the basics.

First, the platform is free and is available for iOS and Android devices.

Once installed, the clips of other users appear immediately in Home And you can look at them simply by scrolling the screen up or down.

You can also use the search tool to find videos or people in particular.

To load your clip or interact with other users you need Create a profile.

Create a profile on Tiktok

If you decide to try, you will end up with an account very similar to that of Instagram. By clicking on the three points that appear at the top right, you can insert a photo and define the methods of use and intimacy.

The use of Tiktok is much simpler than it seems: you just have to break the ice by loading your first short video.

As? Just click on the box with the «+» you find in the center of the screen at the bottom and follow the instructions!

You can embellish and make your clip unique with special effects proposed by the application.

Like Twitter, Facebook and Instagram, Tiktok is also a virtual community Where you can follow other users (by clicking on the photo with the «+» that appears in the video), be followed, leave «like», share the clips you like the most and your «reactions».

It’s not here.

I challenge Di Tiktok

Each week, the platform offers a challengeThat is to say a «challenge» to complete a given mission.

For example, modify the largest number of looks or make a certain brand-up in 15 seconds.

Believe me, it may seem a little ridiculous, but it’s really fun.

Unlike other social networks, Tiktok does not allow you to send photos and videos to private messages between users.

GOOD! Now what you know, How it works and how it is used tiktok You don’t have to Download the application And start making funny videos and building your suite on this platform!