What are Google messages and YouTube shorts

Google «messages» was born for local activities and «Shorts» YouTube put Tik Tok in the viewfinder

Hi Marketer, Welcome to this new blog!

In this sensual atmosphere today, I’m going to tell you about two new juicy on Google, a new function of messages and «lists» present in Google My Business and a strange version of YouTube which seems to wink at the application of the moment, not even to say: Tik Tok …

Ready? Let’s start!

Google sales messages

Apparently, the large G of search engines recently announced that it wanted to extend its function of «commercial messages» to any type of business sector and therefore allow the simple and fast use of information and messaging by each user.

In this way, users can contact customer service directly Directly from the results in which he appears in Google research.

This makes not only the more immediate customer relationship – but finally seems to unify under a single hat (a simple Google research) of assistance.

The function will also be accessible Eihydentic for Android and iOS, without any difference in the case.

Google himself says:

“We expand commercial messages in Google Maps and research to provide greater support to activities and give them the opportunity to integrate it into their customer service. Commercial messages provide brands with a simple solution on Android and via iOS cards.

Not only will messages, companies will be able to charge their own product catalogs and configure messages of messages that help and guide the user to the solution they are looking for.

Just like Messenger?

You have understood correctly, exactly as in Facebook messaging, it will be possible to create a welcome message and «quick responses», all in favor of the rapid accessibility of information.

From our sources, we know that this function already existed in 2017, but it had never been as updated and detailed as today

So far, everything is fantastic, but there is a dubious note: apparently, the creation of these flows will not be as immediate and friendly.

Google himself announces that the configuration of this function will require a minimum of development time, but the same company has voluntary – through partners – to offer business help that wanted to try this updated feature.

«Commercial messages» are available so far in English only, even if the Great G claimed to be at work to include a wider range of languages.

Are you a business and want to deepen this function? Click here

Youtube shorts

YouTube at work on your version of … Tik Tok?

Well yes, face your eyes, but this short title will not change.

Before entering the news, we summarize the facts a little:

In April, YouTube announced that he was working on a new way of consuming videos on the platform, a new way that seems to reward the short videos and small clips up to 15 to 30 seconds …

To date, the same company has finally published more information on this new feature, which should have the official name of «Shorts».

Let’s read the words of YouTube himself on the subject:

«We are testing a new way of saving more clips led by the YouTube application to download videos. If you come back to the experience, you will see the» Create a video «option in the download flow. Keep the button to save your first clip and press again or leave the button to stop the recording. Repeat the operation until you have reached a size of 15 seconds.«»

On the one hand, this novelty does not surprise us if without preparation: the most attentive will have immediately noticed the similarity between Tik Tok and YouTube, both intended for platforms oriented towards creativity which manage to shine thanks to the imagination of their creators.

At YouTube’s headquarters, it therefore seems that they have realized the hidden potential (not so much – if we think of the results of Tik Tok) that users find behind the possibility of publishing short but extremely «committed» content.

Continue YouTube:

«Short films include a flow with short videos published by users in their application and will make their musical catalog available, songs with which you can create the soundtracks of the videos created by users.»

The interesting thing is actually the huge musical park available for Youtube, thanks to the many licenses acquired over the years …

Let’s talk clearly: it is not a mystery that the dear old tube tries to imitate as much as possible an ecosystem that works very well today.

Can we say that YouTube officially tries to stop the power of Tik Tok?

This is probably the case, and he is not wrong: Instagram also assumes a similar dynamic in his universe with the new «Reels» functionality to come soon.

In fact, the two platforms take advantage of their higher notoriety to establish a «Tik Tok – Like» system directly in their servers, tearing part of the success of the Chinese application.

In addition, YouTube and Instagram are already enjoying a monetization system working towards the creators who fill them, a non -negative factor if we think that for Tik Tok to date, we will not be able to say the same thing.

One thing is certain, this challenge remembers the dynamic Davide vs Golia and we can’t wait to know how it will end.

Will youtube users – so used to consuming long videos – will they find the function of new pleasant short films?

Instagram for its part, will he be able to give real and fresh flavor to real flavor, thus avoiding the copy effect paste?

Only time will give us the answer, and we will be ready to tell you ours.

And what do you think? What social network will be the winner of this challenge?

Let us know yours in the comments!

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