What happened in 2019

Instagram News: What happened in 2019

We are now in 2020, we can look with the distance what happened in 2019.
The digital world is constantly changing: a moment of distraction is sufficient to find you lost between new platforms, updates and news of all kinds.

Among all the social media we know, Instagram is certainly one of those who – in 2019 – have undergone more changes.

Let’s see together what happened to him this year.

FEBRUARY

In February, Instagram announced that it would allow users to discover and watch easier IGTV content.
Indeed, the new type of format could not take off.
With the new update, each time I charge an IGTV video, you have the possibility of publishing the sixty first seconds of this video as Instagram publications.
Like any other article, it will be displayed in the flow of your subscribers, informing them of the new load.
Once the overview is finished, the video is interrupted and Instagram requires that the spectator «continues to watch» on IGTV.
This update has led the IGTV figurines to go to the stars and transform the channel which was once dying, into a channel which is definitely much more possible and usable for everyone.

Marzo

Instagram purchases became much simpler in March, when «the Instagram case» was launched.
This update, for the first time, allowed users to make purchases directly from the platform.
This feature is available thanks to «post shopping», classic articles that appear on the flow and where each brand can label its products.
On this type of message, a «Buy on Instagram» button appears, which brings the user to a payment screen, without leaving the platform.
For companies, it was another step to simplify the purchase path.
Instagram invoices a commission for each transaction that took place.

June

In June, Instagram offered brands an easy way to transform the publications of influencers into advertisements.
The «Partnership paid» tool aims to show the content of influencers to a wider audience, also with users do not follow the reference profile.
Each message of this type – from this update – will display a «sponsored partnership with [Nome Brand]Above the post.

July

In July, Instagram made one of its most important updates effective: the disappearance of the number of «likes» in the posts.
The total number of people like a post is hidden at the sight of the public and only becomes visible for the user.
«We do not want this competition on Instagram,» said Adam Mosseri’s CEO.
While some have speculated at the end of marketing for influencers, others have praised this new update: greater attention to the authentic and not based on tastes and ultimately the objective manages to move on to the measures that really matter.

September

September was a demanding month for Instagram.
The platform has actually announced severe e Other restrictions on the promotion of diets and cosmetic surgery.
Keep the promise to support users’ well-being and mental health, from now on, these messages will be limited and hidden from users under the age of 18.

October

To conclude, in October, Instagram provided companies with new customizable models for Facebook, Instagram and Messenger stories: just in time to prepare for the holidays.
The new default models can be personalized with colors, music and call to action and can be used via Facebook Ads Manager.
Perfect for the smallest brands who want to improve the quality of their content.
How many things happened in just a year, you can’t find?

Now we just have to wait for Instagram News for this 2020!