What is it, how it works, what it is for

What is Google Ads (ex Adwords) is for

Google advertisements It is an advertising channel that allows advertisers to invest in being present on the pages of search results in order to obtain good fruits in terms of visibility. And conversions.

In reality, what was once known as Adwords today can be attributed to Google advertisements, the Total Mountain View platform for whom wants to advertise on the search engine. In addition to adwords, you can find Google Shopping for those who wish to create specific advertisements to sell online and to display.

That is to say the path of Create ads Advertising on websites that are part of the AdSense advertising circuit. Is everything clear? Perfect, we can start this little trip to Google Adwords.

What is Google Ads: Definition and explanation

With this term, which is now giving way to aforementioned Google advertisements, it is an advertising system for displaying paid messages in the Serp on GoogleThe pages of search results. It takes the features of native advertising. This means that paid messages take up the editorial lines

Advertising is confused with organic results, camouflaging with the extracts positioned by the SEO technique, that is to say the optimization of search engines. In simple terms, those who agree to advertise with Adwords can pay Google? This is not the case, in reality, there is nothing more to know before singing Vittoria.

In fact, although payment is the possibility of being in first position on Google, it does not only derive from the fact that you pay but from a series of factors which, with the daily budget and competition, on a certain keyword, make you compete in a sort of auction.

Certain positioning factors on Google advertisements (one rank)

Announcement is the value that specifies your position and these factors have an impact on it:

1. Offer
   The amount of offer on a single keyword, as we said, is a very relevant factor but not the only one. Admittedly, if you offer 50 cents on a keyword that costs 4 euros, you will never be the first (maybe not even the last). Even the cost of the keyword 4 euros can vary according to a series of situations, which is why often the announcements of those who «bidda» less can appear during research.
2. Quality score
   The quality score is determined to a set of subfectors who, if they gain, push the higher ad and are reported in the columns of relationships. In the same Google Ads panel, we will receive advice as Campaign optimization To improve their performance.
   Among these tips, there will certainly be the various extensionsMay Google push a lot.
   The addition of the different types of extensions to advertisements is certainly recommended because, in addition to giving more information to users, these allow the more joufflu ad and therefore to take up more space. However, extensions are displayed only if the advertisement already has a minimum of classification.
   But be sure to use them properly because if your advertisement must generate a conversion on an landing and Lilink has different links (forced things because they cannot be linked to the same page), you could lose conversions. It is therefore good to strategically study the pages of the lilinary that you want to activate on the announcements that must generate conversions.
   He Ctr This can certainly condition the performance of our campaigns, because a good CTR tells Google that this announcement reflects exactly what the user is looking for and therefore, why not show it more often? In addition, a good CTR can contribute to the decrease in the cost per click (CPC).
   Once advertising once the user must navigate the Destination page or destination page. And this is certainly another very important factor. Make sure there is an exact correspondence between what the user is looking for, the title and description of the advertisement and text in the destination page. The most common error of a beginner is to end all the announcements in their campaign or individual groups on the home page. Nothing bad.
   Think about what you would like to find when you do a search and adjust accordingly.
   The destination page must perfectly describe the product you want to sell, it must be rich in images, videos, explanations and even user assessments (think of Amazon products pages). Make sure there is always one or two contact forms and that the user, if he wants, can call you with the click to call. Make your experience easy and usable.

Advertising display

In addition to the results in Google SERPs with Google Ads, it is possible to announce other sites with the display positioning of the banner or advertisements in the side bar or in the text of these sites (you probably also see them in this article.
These sites in turn, each click on this banner, will make you climb the sum to you who will advertise and win as a percentage, according to the auctions on this positioning and on this theme.

Also via the Google Ads panel, you can announce paid on YouTube. Do you know this boring banner or these videos that appear before the video you want to see? They come from Google advertisements.

Each of these methodologies has their own costs and everyone can be used for a specific objective (conversions, printing and brand, etc.)

Difference between SEO, SEM and the sea: what does that mean?

To start working with Google Adwords, you have to deal with this clarification that It’s not always clear. These are passages that allow those who invest in working in the right way. So what are the definitions?

• Referencing – Optimization for search engines that allows you to position yourself for organic results. It is divided in SEO on the page and out of page, that is to say the activities carried out on the page, on the portal and in other sites (I think of the construction of links).
• SEA – Advertising of search engines, advertising that takes place on search engines. In the past, everything revolved around Adwords, today with the arrival of Google advertisements, great attention is paid to display channels, online purchases and research.

All this gathered in one point Whichthat is to say the Search engines marketing. Here, we find all the activities that a web team can set up to announce a brand on search engines. After clarifying this point, we can go to the practical appearance. For example, we find the advantages of this strategy.

How and why advertise Google

Can I be visible on the search engine without paying? Of course, the optimization of the website brings you to this objective: be on google free. As long as you can work independently.

Because otherwise you have to Pay the SEO specialist. In any case, organic work, also necessary and useful, is not immediate. It often takes months to get results. Sometimes years. Are you ready to work like this?

The real advantage of Google Ads, however, is as follows: with a good setting of the campaigns, you can get what you need (visibility, click on the site, conversions, gains) in minimal times. This at least theoretically. In practice, everything becomes more difficult for a very simple reason: competition. Do you want to deepen?

How does Google Adwords work: Guide to start

To activate the first Google Adwords campaign, just go to the official website. Here you will find pre-established paths which also help those who start to define the first advertising campaign. But what are the foundations to launch this work so useful for the company that wants to be found on the search engine?

Find your audience with keyword research

It was the most loved SEO tool. Then came more efficient solutions, but but Keyword planning It is always a good starting point to study the public to which advertising. This tool, in fact, allows you to find volumes of research, seasonality, competition and cost per click on a certain keyword.

In practice, he explains to you how it is sought – how many times, in what time and with what attitude – a keyword. So I choose them and configure your ad so that it is visible when people type the research that interests you. Watch out for CPC: The cost per click indicates how advertisers pay (your competitors) for a click on an ad. And this is where the decisive investment is played out for your business.

Never look at the search volume. There is a very low request in terms of research which, however, have a very high CPC. It is the classic profitable niche that a good digital advertiser recognizes and exploits.

Create your ad: web writing

The compilation of the advertising position is a decisive step to have good figures. The fields to be completed, in the classic adwords announcement, are those of an extract: Tag Title E Meta Description. And that’s where you can emphasize. Advice to make the difference in the SERP? Mark these steps:

• Respect the lengths: concise in the title, descriptive in the second field.
• Highlight the forces of your service, the product you sell.
• Use numbers: from synthetic and precise information to inform and convince.

The advertisements of this circuit can help you a lot and to collect these results, you need a clear commitment: observe the data. And test the data to ensure that the benefits are carrying out.

To find out more: How to create a funnel marketing strategy

Google ADS: A consultation to start?

Sometimes the experience is not enough to work well with Google Ads Display and all the advertising channels of the reality offered by Mountain View. There Professional advice It can be the ideal solution to define a first campaign, understand how and when to do it, invest the best.

Certainly, it is a Essential solution For those who want to be found on Google. Investing in optimization of search engines is important for those who invest in incoming marketing.

But this methodology does not Ignore the use of sponsorships. Obviously, if we studied so as not to be spam but a useful resource. Do you also want to work in this direction? Take a look at the link below.